Market Segmentation(half page)

Identify a product sold in any country which has been introduced using market segmentation. What is meant by market segmentation, especially in this specific case, and why is it so important to brand?

Push Versus Pull(half page)

This week we learned about international marketing which included topics such as the 4 P’s, advertising, and promotion. We also learning about ‘push’ versus ‘pull’ strategies.

From an international perspective, when would you recommend a push versus pull strategy? Think about your answer by identifying a product and/or industry segment to include the maturation of the country’s infrastructure.

Answer preview

Market Segmentation

Every competitor strives to sell its products with positive returns. Therefore, competitors use different strategies on advertising, pricing, product, locality, sensible promotion and market segmentation, taking care factors of pull and push to maintain the customers. Market segmentation is a technique of dividing the market of potential customers into diverse segments and groups basing on firm features (Menzly & Ozbas, 2010). Fast food products of McDonald’s company in the United States, having outlets at California, Illinois, and Des Plaines, are examples of products introduced in the markets of the United States using market segmentation. McDonald’s market segmentation includes; psychographic for lifestyleInserted: ,…

(300 words)