Aquarius Agency Case Briefing
Case briefing
Please read a very short case briefing (attached) and answer the following questions:
- Identification of Issues:
- Problem Identification Statement:
- Development of Alternatives to Address the Problem Statement:
- Evaluation of Alternatives, and Recommend One:
- Implementation Plan of Chosen Alternative:
- Evaluation of Chosen Alternative For Effectiveness:
Answer preview
From the case study on Aquarius Advertising Agency, the first issue is that several departments of the company undertake similar functions. The client accounts are coordinated by the Account executives who then reach out to the various professionals. Other relevant issues are that the instances of direct communication between the clients and the specialists have led to the bypass of the roles of the account executives. The table data shows that the specialists in the agency and the client specialists are also engaged in constant communication. Other critical issues are that the rate and frequencies of unstructured communication have increased leading to instances where the agency specialists undertook their work without the input of the Account executives. The result has…
(750 words)