SOCIAL ENTREPRENEURSHIP
Case Study – 3 Questions on a video
CEMEX was founded in Mexico in 1906. It is the world’s largest building materials supplier and the third largest cement producer. In 1999, CEMEX launched Patrimonio Hoy, offering do-ityourself construction services to low-income households.
Consider the following questions as you watch the video below:
1. Why should we consider this an example of social entrepreneurship?
2. What was new and different about this social intrapreneurial venture?
3. What were the needs it addressed?
Compose your response to these questions using a maximum of 2 pages 1½ spaced. Use sources including the one below the video.
Source 1: https://blog.movingworlds.org/
Answer preview
Social entrepreneurship is a rapidly growing field, and it is attracting increased attention from varied sectors. The term has become frequently applied in the media platform and has become common in the education setting. There are numerous reasons why people appreciate social entrepreneurship. Horoszowski (2016) highlights…
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