ambush marketing pertaining to sports
Discuss the concept of ambush marketing pertaining to sports and give an example.
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An example of the ambush advertising used in sport is the London Olympics competitions in 2012 where NIKE Company used the image of Olympic while only the executive promoters had been granted the permission to use the Olympic word (Grady, 2016). In this case, it became the most successful ambush as it motivated and inspire…
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