Competitive Analysis and Marketing Mix
This paper is about a product that I created called Athleishoes in paper I previously wrote (Paper attached)
Questions:
- Discuss competitive analysis by examining one to two competitors to the product you are “creating” (Athleishoes). Identify the direct competition to your product and analyze their strategies, objectives, strengths, and weaknesses.
- Conduct a competitive analysis on both the industry and market of your product (Atleishoes).
- Discuss porter five forces and competitive profile matrix as it relates to your product
- Prepare marketing strategy based on the elements of the 7 P’s used in your chosen product. The marketing mix is the 7 Ps (product, place, price, promotion, people, process and physical evidence) and each element should be addressed in the report.
Instructions:
-Essay format (APA)
-7-8 pages, double spacing
-Font: Times New Roman
-Include Index
-At least 6 peer reviewed sources (include DOI in reference page). Additionally, www.census.gov should be used as resource demographic information.
-In text citations for each peer-reviewed source and for the census website.
-No plagiarism
this product is from the United States
Answer preview
Competitive Analysis: Nike Inc. and Under Armour Inc.
My major competitors in the footwear industry will be Nike Inc. and Under Armour, Inc. They are established companies that have a huge following not only in the United States but also across the globe (Singh, 2013). Under Armour, Inc. is among the largest sport equipment companies in the world, stemming from the enormous income it generates. In the 2019 fiscal year, the total company revenue stood at $5.3 billion, with its net income totaling ninety-two million dollars. The company has been in existence for twenty-four years and was founded by Kevin Plank. The primary objective of Under Armour Inc. is to come up with products that not only satisfy the needs of athletes but also products with a significant aesthetic appeal (Singh, 2013). Normally, the company employs two major strategies in their operation.
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