Direct and Indirect Distribution
Thoroughly explain the two main types of distribution: direct and indirect.
Discuss the benefits and drawbacks — to both consumers AND manufacturers — for each of these distribution methods
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A direct channel of distribution is where the manufacturer of a product sells his products directly to the consumers without the use of intermediaries. The manufacturer can use various forms to reach his consumers. These may include door to door sales, online selling and use of direct mail. Retail shops owned and operated fully by the manufacturer can also be classified…
(322 Words)