Marketing
Self-confidence.
For this assignment you must Complete Journal 15: “Developing Self Confidence” on page 133 . Please bid only if you have access to the book For this assignment you must have access to the book On Course, Study Skills
Internal and external factors.
Please read the entire case attached about Starbucks and answer these four questions in detail:
Multicultural intelligence.
Choose two of Morse’s “make or break rules” and find a current or recent advertising campaign that follows the rule. Explain in 3-page paper how each campaign embodies the rule and why it is successful at reaching its target
Trademark.
The case demonstrates how Southwest Airlines created a “new, impactful look” for its brand. Importantly, the case says that Southwest capitalized on the heart as the brand identity’s “emotional punctuation.”
Market and job dynamics.
When faced with a problem, what do you do to solve it? This assignment asks you to apply a six-step to problem solving process to a specific problem