IMPORTANCE OF MARKETING RESEARCH

IMPORTANCE OF MARKETING RESEARCH

From the list below, choose a subject you would like to research. This will be the topic of your thread:

From the list below, choose a subject you would like to research. This will be the topic of your thread:

  • Long-term customer loyalty and relationships
  • Global marketing
  • The importance of marketing research
  • Creating brand equity

Threads:

  • Title your thread according to your topic. Have a title page, and attach a Microsoft Word document with your thread, in addition to the normal discussion board.
  • In at least 600 words, discuss your topic by addressing the following items:
    • Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this item).
    • Examine at least 1 practical application/example for your topic.
    • Formulate a question about your topic that your classmates will respond to.
    • Have a separate heading for each of these 3 sections.
    • Use two scholarly sources in addition to the course textbook.

Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN: 9780133856460

Answer preview
Marketing research is the most crucial component in bolstering the productivity and stability of business on an annual basis. There are numerous significances of marketing research that have demonstrated in different research studies and publications. Marketing research has a strategic process, and it is carried by specific stakeholders who understand its scope and barriers. In this analysis, a practical application and a viable question…
(600 words)