Marketing Current Event
Select one article that applies to focusing on understanding the role of marketing in the overall business strategy. Compose a short summary (300 words) explaining why and how this article is relevant to the unit’s materials.
Use the following article
Here is the rest of the instructions:
Keep in mind that when responding to each unit’s article review Discussion, your opinion is highly valued; however, the ability to integrate concepts and theories to support your ideas is also critical. This is true, not just in this class, but during your business career. Knowing what to do and how to do it is a valued skill in business and is the key to success. It is always important to apply theory to support your opinions! The better able you are to apply BOTH logic and theory, the better able you are to transfer your learning into practical application, regardless of the task, project, or job.
Important: Apply concepts or theories from your textbook reading to your review in the article review discussion. Include a relevant quote from Chapters 1, 2, or 23 of your Kotler and KellerMarketing Management textbook within your response. Include the Kotler and Keller reference at the end of your posting, along with the reference for your selected article.
- Post your summary and reference information.
- Review other postings and compare and contrast your thoughts. What did you learn? What was your key takeaway? What other concepts or theories might be applicable?
Answer Preview
The goals of marketing strategies are to create awareness of the customers about the products or services that an organization produces. The article states clearly that for an organization to be more profitable, it has to make the customers aware of their products and create a good picture to them so that they can as well advertise their goods. It elaborates this by…
(361 Words)