Marketing Discussion Questions:
In Class Discussion (ch 2)
- In class, you’ll watch this video:
Discussion Questions:
- Would you agree with the basic premise of the study that to succeed brands must demonstrate they care? Why or why not?
- For you personally, how does a brand demonstrate it cares?
- What does it take for you to be loyal to a brand?
- If you were the marketing manager for a brand, how would you utilize the information in this video?
In Class Discussion(ch1)
- In class, you’ll read this article: https://www.entrepreneur.com/article/254096 (Links to an external site.)Links to an external site.
- Discussion Questions:
o Which of the five campaigns did you think was the most creative? Why?
o What makes a campaign stand out as being creative?
o Are creative marketing campaigns always successful? Why or why not?
o Think of marketing campaigns you have seen recently. Which one stands out in your mind? Why? Would you consider it creative? Why or why not?
In Class Discussion( ch 3)
- In class, you’ll read this article: http://www.adweek.com/brand-marketing/new-survey-looks-growing-demand-diversity-how-ads-portray-families-169973/ (Links to an external site.)Links to an external site.
- You’ll then watch the two associated ads:
- Discussion Questions:
- Should advertising portray different types of families? Why or why not?
- Did you like the Tylenol ad? Why or why not?
- Look at the insights reported in the Adweek article. Locate 3 that you surprised you. Explain why?
- Do you think a person’s age is a factor in how they feel about showing diverse families in ads? Why or why not?
Answer preview
I agree with the basic premise of the study that for a brand to be successful, they must demonstrate that they care. According to the survey by Wunderman, “wantedness” maintains that brands must use modern technology or data to prove that they care and are ready to commit to earning their customer’s business. Many people want the brand to make them feel special, and many would prefer the brands that demonstrate…
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