Fundamentals of marketing
Product Development in Marketing
you need to choose ONLY ONE journal on marketing and write 500 words on what the journal was about.
for example: you are interested in creating product value, so you can choose a journal that is talking about it
• What are the key themes in the article?
• What is the purpose of the study?
• Who is the intended audience for the work and is there background information to the ‘problem’ or research question?
• Is there discussion of how significant the work is to an understanding of Marketing?
• How many sources were used to write the paper?
• Are all the references used relevant to the ‘problem’ or research question?
• Does the author\s critically analyse the references e.g. question their relevance or outcomes
• Is the empirical research study qualitative or quantitative? Why?
• What is the size of the sample? Why is this important?
• How was the research data collected?
you need to choose ONLY ONE journal on marketing and write 500 words on what the journal was about.
for example: you are interested in creating product value, so you can choose a journal that is talking about it
• What are the key themes in the article?
• What is the purpose of the study?
• Who is the intended audience for the work and is there background information to the ‘problem’ or research question?
• Is there discussion of how significant the work is to an understanding of Marketing?
• How many sources were used to write the paper?
• Are all the references used relevant to the ‘problem’ or research question?
• Does the author\s critically analyse the references e.g. question their relevance or outcomes
• Is the empirical research study qualitative or quantitative? Why?
• What is the size of the sample? Why is this important?
• How was the research data collected?
• How are the results presented? Are the results significant? Are the results unexpected?
• Are the results easy to follow?
• Is there evidence of ‘new’ findings?