• Select one of the brands and conduct a SWOT Analysis on it. Include at least 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats and discuss why you labeled each as you did.
• Based upon your SWOT Analysis created in the previous bullet, create and suggest two (2) strategic marketing recommendations for this business based upon your reflection/analysis and the information that you have gained throughout the course? How did you arrive at these recommendations?

Answer preview

Wendy’s is a fast-food chain that operates in multiple locations worldwide and headquarters in Ohio in the United States (Lombardo, 2017). The franchise’s owner is Dave Thomas. He started working on his business idea in 1969 and has managed to grow its success immensely. According to a survey conducted in 2018, the company came third with regards to the most popular fast-food chains. In 2008 the company merged with another organization by…