Com 510 class MBA / Strategic Communication plan

Create a written strategic communications plan for the professional communication challenge or opportunity of your choice.

( Topic : NEW JOB OPPORTUNITY INTERVIEW Every new job opportunity represents a chance to improve your professional position. Strategic communication is critical to make the best first impression, navigate the screening and recruiting process, and secure the job through an interview (or series of them). If you choose this scenario, you’ll need to create both a written and a verbal (audio or video) communication. These elements should explain why you are the right person for the job while addressing the types of questions interviewers might ask. 4 Things to Consider • Do you follow the latest job listings relative to your area of expertise and industry? • Do you have an interview opportunity or position in mind for which you would like to apply? • Do your research, write a cover letter, and prepare for an interview that highlights your skill set. How can you bring value to the company? How would you prepare for the initial and follow-up interviews?)

Your plan should include the following components and may be written in a professional report format. See the formatting requirements for additional information. 1. Description a) What is your challenge or opportunity? b) Why is this professionally important to you? 2. Goal a) What goal or outcome do you want to achieve with this communication? i. Is it clear, concise, and actionable? 3. Audience a) Who is your target audience? i. What are the professional positions of the audience members? ii. What demographic characteristics will the audience comprise? iii. What is your relationship to the audience? iv. What background knowledge and expertise does the audience have? v. What does the audience know, feel about, and expect concerning this communication? vi. What preconceptions or biases do you possess that might prevent you from building rapport with your audience? b) What information is available about your audience? i. What research/sources will you use to obtain information about the audience? ii. What conclusions have you been able to draw about the audience? c) What tone will you use to convey your message? i. Is the setting casual or formal? ii. Is the communication personal or impersonal? 4. Key Message a) What is the primary message you must convey to your audience? i. Is the message compelling and memorable? ii. Is the message clear and concise? iii. Is the message aligned with your audience’s goals and needs? 5. Supporting Points a) What three to four points, reasons, or justifications support your message? i. What research/sources will you use to obtain facts/data about your message? 6. Channel Selection a) What communication style will you employ (Tell/Sell or Consult/Join), and why? b) What channel(s) will you use to deliver your message, and why will they be the most effective? c) What purpose is served by each channel you have selected? 7. Action Request a) Is your call to action you are making to your audience clear, concise, and easily actionable? Note: You may create and establish all necessary assumptions needed for the completion of this assignment. The scenario is yours to explain.