Choose two of Morse’s “make or break rules” and find a current or recent advertising campaign that follows the rule. Explain in 3-page paper how each campaign embodies the rule and why it is successful at reaching its target audience. Do not draw examples from the textbooks; you must search for your own example.
After reading the Southwest Airlines Case in your text, address the following:
The case demonstrates how Southwest Airlines created a “new, impactful look” for its brand. Importantly, the case says that Southwest capitalized on the heart as the brand identity’s “emotional punctuation.” Go to southwest.com and take a look around. Southwest still uses the heart symbolism in its “Southwest Citizenship” page (find it at the bottom of the home page). Using the “Website” section of the textbook (pages 170-1), evaluate the Southwest site from the perspective of the “Website Basics” section at the top of page 171.
Keeping a “level playing field” for all, your journal entry must be between 300 and 400 words in length. Please plan your response before writing your submission.
***ANSWER EACH QUESTION 80 WORDS MIN***
***GIVE EXAMPLES, EXPLAIN, DEFINITION***
1. Creating positive emotions
How do emotions (positive or negative) affect a person’s health? What are some challenges to regularly channeling positive emotions? Based on chapter 3 what are some things that you can do (now or in the future) to cultivate positive emotions?
2. The “flow” experience
Describe your understanding of the “flow” experience. What kinds of activities or experiences allow you to get into the flow? How does this experience compare to completing a task or activity in which you are not fully interested or engaged?
The reading this week describes resiliency as it relates to harsh conditions endured by children in Romanian orphanages. What other types of situations can you think of in which resiliency is necessary for a child or adult to experience a positive outcome? What are some protective factors that could foster resiliency in those situations?
4. One question is the idea of possessions or money as a source of happiness. Can we create happiness if we have more stuff? Are persons who are rich happier than persons who are poor? We are already learning that happiness is far more than possessions and can be different for each person.
5. Savoring our emotions helps us to cultivate positive emotions.
6. where did the resiliency come from. Is this something which is learned or is it a genetic trait?
Election Discussion Board
“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. – That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed…”
Assignment:
In the context of the 2018 elections, to what degree does our government actually reflect the consent of the governed? Or does it just reflect the interests of various elites?
Source Material:
There is a lot of material here. You are not required to use it all. If you would like to bring in other sources you are welcome to do so, however, utilize such material in the context the course materials and this assignment and please cite your sources clearly.
Trump and Democracy:
– Trump’s Tool Kit Does Not Include the Constitution; no wonder we are losing faith in our democracy.
– https://www.nytimes.com/2018/
– Russia Wanted Trump to Win: https://www.nytimes.com/2018/
– Trump and the Rule of Law: https://www.nytimes.com/2018/
(Links to an external site.)Links to an external site.
– Donald Trump and the Stress of Liberal Democracy: https://www.newyorker.com/
Government and the Economy
– “Ten Years After the Crash” https://www.newyorker.com/
– Regional Ideological Differences
– https://www.nytimes.com/2018/
(Links to an external site.)Links to an external site.
Lies and the Media:
– Newspapers Denounce Trump’s Attack on the Free Press https://www.kpbs.org/news/
– https://www.politico.com/
– https://www.nytimes.com/2018/
– https://www.nytimes.com/2018/
– https://www.washingtonpost.
– https://www.newyorker.com/
(Links to an external site.)Links to an external site.
Civil Rights/Voter Suppression:
– Government Repression of Voting Rights: https://www.nytimes.com/2018/
– Harassment of Female Candidates: https://www.nytimes.com/2018/
(Links to an external site.)Links to an external site.
– Is This the Year Women Win? https://www.nytimes.com/2018/
Gerrymandering:
– America’s Warped Elections on Gerrymandering: https://www.nytimes.com/2018/
Money and Elections:
– Unlimited Campaign Donations: http://www.npr.org/blogs/
Tips for Success:
write a persuasive letter using following scenario, instruction and grading rubrics are enclosed. and ONE page and minimum 3 paragraphs should be enough.
You are writing the school board on behalf of the PTA.The high school PTA is requesting that unhealthy drinks be eliminated from the vending machines.
