Write a 1,450- to 1,750-word paper in which you propose an advocacy project that addresses a specific need or resolves an identified issue for a specific population at your agency. Select a different advocacy project than what you wrote about in CCMH/597B. Include the following in your paper:
Select a social issue or ethical dilemma in the news. Find two recent articles from two different types of media sources on the issue. In your introduction, for both of your examples, be sure to carefully identify what types of sources you are analyzing (news story, editorial, commentary), the name of the media company, and the date and author. Then, answer the following questions:
What assumptions do you make about these articles before reading them? How is your mind already “at work”?
What is the main claim and/or point of view expressed (if there is one) by the article? Is the article objectively written? Be careful here – if the article is an editorial opinion, note that the purpose of this type of article is very different from that of a news story. If you are analyzing an editorial, is the argument presented logically?
Apply evaluative criteria to your analysis. Is there a particular audience that the article is targeting? Is there an appeal to sensationalism? Can you discern a vested ideological perspective?
What is a peer-reviewed source? What peer-reviewed sources did you find that helped in thinking critically about your issue?
Requirements:
Cite all claims and ideas using scholarly sources.
Include at least two scholarly sources
Your paper should be 4-5 pages in length (not including the title page and reference page).
Format your paper according to APA (7th edition) format
Analyze the interaction between Dr. Drossman and the couple in light of the material covered this week; relate the video to at least TWO other materials posted and explain how they apply.
The main part of this project component will ask you to pick one of the company’s change plans and develop a communication plan for the company. This plan should be submitted by using a Microsoft Excel spreadsheet and setting out the stakeholders, the timeline of the communication plan, the method of communication, the rationale for why you chose this method of communication, the purpose of the communication, and identifying who will do the communicating. The grid for this project can be found in the Files section of the Course Menu and is titled Grid for Week 6—Communication Plan.
Select one of the communication pieces that you would have used that is listed in your communication plan, and write the communication in a Word document (either the text or the script, if the communication would have been oral). Be sure to review the Week 6 information and the examples of communication plans and types for more assistance on this piece of the project. If you use any form of communication from templates you find online or in a textbook, be sure to cite your source. Your instructor will grade this based on how well it relates to the audience and stakeholder group to which it is intended.
The real-world aspect of this project is that you will write a one- to two-page analysis of one of the media pieces about one of the company’s changes written (or provided via oral media) by the company. For this section of the project, please analyze any media, news, or other communications that explained the change going on in the organization. Explain in your paper how the company handled communicating the change to its stakeholders.
Learning Goal: I’m working on a communications discussion question and need support to help me learn.
Since your plan is due at the end of this week, it’s time to move into formal writing. In Chapter 8 ofBusiness Writing Today, a strategy is given for writing successful letters that has elements important for polishing your plan. Discuss three of the strategies below and how you are implementing them in your plan: