Management

Management Question

Management Question

 

  • Do you think preventive measure could have been taken either by management or government? How would have they worked? (Not less than 600 words) 2.5-Marks
  • Is this case an example of a culture with different business ethics, how could corporations with international locations adjust for this type of issues or cases. (Not less than 600 words) 2.5-Marks

Assignment Purposes/Learning Outcomes:

After completion of Assignment-2 students will able to understand the

1. Examine management issues and practices in motivation; organizational culture, structure, and behavior; team dynamics; and communication.

2. Relate motivational theories to motivating and demotivating factors.
3. Know and discuss manager’s role in motivating employees.

Course Learning Outcomes-Covered

Aligned

PLOs

Course Learning Outcomes (CLOs)
MGT.M.3.2The capacity to write coherent project about a case study or an actual research about ethics

 

Assignment Instructions:

Read this article about the Petrobras case (https://openstax.org/l/53Petrobras)

https://www.theguardian.com/world/2017/jun/01/braz…

Assignment Questions: (Marks 05)

Questions

Read the above Article and answer the following Questions:

  • Do you think preventive measure could have been taken either by management or government? How would have they worked? (Not less than 600 words) 2.5-Marks
  • Is this case an example of a culture with different business ethics, how could corporations with international locations adjust for this type of issues or cases. (Not less than 600 words) 2.5-Marks

Requirements: clear answers

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HospitalityBrand Management

HospitalityBrand Management

TASKS & ORGANIZATION:

1.Reports of 1300 words (+/- 10%)

2. Students are to select a non-hospitality brand that is suitable for a brand extension into the hospitality space (i.e., a bar, restaurant, hotel, resort, spa, private members club, private jet, cruise, or yacht, as some examples).

3. Present and discuss the positioning of this brand (to be included as a visual in the appendix).

4.Propose a new brand extension to your parent brand and analyze how the new extension matches the brand’s personality and identity.

5.Clarify the target audience and analyze how the new brand extension addresses their characteristics and unique requirements.

6.Justify the business objectives driving the decision of introducing this brand extension.

7.Present how the core objectives of the new brand extension and how this underpins the core business objectives of the parent brand.

8.Discuss a suitable marketing strategy for the brand extension in relation to its parent brand’s existing marketing and evaluate how it will help deliver the overall company aims and objectives. NOTE: This does not need to be a full marketing strategy, but it must utilize online and offline channels.

This assignment is to be presented in form of a report.

Support your discussion with references to the relevant literature relating to brand management, and hospitality marketing.

OVERALL AIM:

To apply knowledge of the principles of hospitality brand management with a specific focus on elements of a brand, with strategies to create and manage a brand that reflects a unique personality and identity

This assignment applies the knowledge of marketing management to ensure the consistency of the brand and its relevance for the desired target market.

Requirements: you can de

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Management Question

Management Question

For this research paper, on the company Johnson & Johnson and discuss the reasons why their products are recalled. You should study the business as well as look to see what kind of recalls they have had in the past. You should discuss how the company has handled all aspects of the recall, such as how does it handle the marketing of the recall, what the company does to protect the brand, and what the company does to prevent a similar situation in the future.

Instructions
•APA formatting: Resources and citations are formatted according to APA style and formatting.
•Length of paper: typed, double-spaced pages with no less than a seven-page paper.
•Font and font size: Times New Roman, 12 point.

Requirements: 7 pages

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