Strategic Management

Strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization‘s managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates.

Food Service and Hospitality Strategic Marketing Case Study Questions

Food Service and Hospitality Strategic Marketing Case Study Questions

Answer the following questions related to the Case Study, “Taco Bell: The Breakfast Opportunity.”

the Case Study from the Kellogg School of Management, “Taco Bell: The Breakfast Opportunity.”

 

Taco Bell executives feel significant pressure to find growth opportunities. This pressure comes from investors who are looking for stock gains and from operators who want to see strong store-level results.

1.Taco Bell’s most recent growth is tied to the introduction of an innovative and wildly successful new product introduction. What was that new product? Describe the marketing mix for that product. Which of the “four P’s” do you feel is the most significant factor in the success of this product? Explain your answer.

2.Describe the key customer demographic for Taco Bell. What factors would contribute to them being interested in purchasing breakfast from Taco Bell? What about their habits and preferences might make them a difficult core demographic for breakfast?

3.Taco Bell executives don’t expect that offering breakfast will create new breakfast consumers. Where will their breakfast customers come from? What role does this fact play in their promotional strategy?

4.Taco Bell’s next growth strategy might very well be to offer breakfast at its restaurants. Describe the marketing mix for this new offering. Which of the “four P’s” do you feel will be the most significant factor in the success of this offering? Explain your answer.

5.Taco Bell launched breakfast. Has it been a success? Why? Conduct some internet research to support your answer. Please include links to your source material with your answer.

Food Service and Hospitality Strategic Marketing Case Study Questions Read More »

Scientific Management vs Strategic Management

Scientific Management vs Strategic Management

Write a 2 page paper addressing the following elements in your paper:

Explain the similarities and differences between Scientific Management and Strategic Management.

Explain whether Strategic Management could have been developed without Scientific Management as its predecessor.

Include a title page and 3-5 references. Only one reference may be from the internet (not Wikipedia). The other references must be from the Grantham University online library. Please adhere to the Publication Manual of the American Psychological Association (APA), (6th ed. 2nd printing) when writing and submitting assignments and papers.

Scientific Management vs Strategic Management Read More »

Outshopping

Outshopping

Read the case study titled “Stopping Outshopping” Write a four to six (4-6) page paper in which you:

Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.

Examine the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency.

Evaluate the potential value of Michael Porter’s Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem.

Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy.

Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position.

Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Examine the marketing research process and market segmentation strategies in the health care industry.

Integrate the SWOT Analysis into viable recommendations to meet the health care services organization’s operating requirements.

Analyze the components of the balanced scorecard and conduct trend and ratio analysis to assess health strategic marketing.

Apply Michael Porter’s Five Forces analysis for effective decision making to efficiently utilize health services resources and achieve organizational goals.

Explain the impact that the population and societal, competitive, and financial forces have on health care services.

Use technology and information resources to research issues in health services strategic marketing.

Write clearly and concisely about health services strategic marketing using proper writing mechanics.

Outshopping Read More »

Annotated Bibliography on Fracking or Offshore Drilling

Annotated Bibliography on Fracking or Offshore Drilling

  1. Review the sample Annotated Bibliography on child beauty pageants (WORD DOC ATTACHMENT) and use it as a guide to create your own annotated bibliography.
  2. Put all the annotations in ONE document and format everything according to the sample bibliography (WORD DOC ATTACHMENT). Remember to list sources in alphabetical order according to the first word of each source citation.
  3. Start by creating the MLA heading, page numbering and title on your paper as shown in the sample bibliography.
  4. Use THIS thesis: I will argue that fracking is better than drilling because it is more environment-friendly and is more cost effective and more beneficial to social and economic life.
  5. Select the THREE most suitable sources from using only these two links to support your thesis. (https://go-gale-com.eznvcc.vccs.edu:2443/ps/searchTopic?topicId=GALE%7CEUKWKX900918839&searchResultsType=MultiTab&searchType=ts&bname=Fracking&userGroupName=viva2_nvcc&inPS=true&prodId=OVIC&category=Browse+Issues) AND (https://go-gale-com.eznvcc.vccs.edu:2443/ps/searchTopic?topicId=GALE%7CAAA000008417&searchResultsType=MultiTab&searchType=ts&bname=Offshore+Drilling&userGroupName=viva2_nvcc&inPS=true&prodId=OVIC&category=Browse+Issues)
  6. Create a citation for each source using MLA Works Cited.
  7. Develop an annotation paragraph below each of the FIVE sources (THE THREE YOU FOUND USING THE TWO LINKS AND THE TWO PDF FILES). Each annotation should include:
    • a brief (100 word) summary of the whole article.
    • an evaluation (50 words) of how the source supports your argument and how you can use the information in your essay.

    That is all the info thanks! Please make sure both the links work you need them to find the three sources that support the thesis.I HAVE ATTACHED FIRST ARTCLE HERE SENDING MORE LATER

Annotated Bibliography on Fracking or Offshore Drilling Read More »

Practical Connection Assignment : Provide a reflection of at least 500 words (or 2 pages double spaced) of how the knowledge, skills, or theories of this course have been applied, or could be applied, in a practical manner to your current work environment Inbox

Practical Connection Assignment : Provide a reflection of at least 500 words (or 2 pages double spaced) of how the knowledge, skills, or theories of this course have been applied, or could be applied, in a practical manner to your current work environment

Course Name: Enterprise Risk Management

Provide a 500 word (or 2 pages double spaced) minimum reflection.

Use of proper APA formatting and citations. If supporting evidence from outside resources is used those must be properly cited.Share a personal connection that identifies specific knowledge and theories from this course.

Demonstrate a connection to your current work environment.

You should NOT, provide an overview of the assignments assigned in the course. The assignment asks that you reflect how the knowledge and skills obtained through meeting course objectives were applied or could be applied in the workplace.

****This is a Practical Connection Assignment

So far the Topics covered in this course:

Week 1 Topic: Risk Management and Enterprise Risk Management

Summary: We had an informative introduction over risk management and enterprise risk management practices. We also had the opportunity to review the literature in the risk management body of knowledge.

Week 2 Topic: Risk Management and Enterprise Risk Management

Summary: We had an informative introduction over risk management practices. We also had the opportunity to discuss the value provided by the ERM program and development of enterprise risk management.

Week 3 Topic: Integrating ERM with Strategy

Summary: In week 3 discussed about how to improve the performance of risk management strategies. In addition, we will also discuss enterprise risk management strategy.

Week 4 Topic: Integrating ERM with Strategy

Summary: In this week’s chapters, we will study the different compliance and governance models and how they are used in a risk management program.

By reading the Integration of ERM with Strategy Case, it supports the premise that increasing complexity due to industry changes, globalization, and shifts in technology and business cycles can produce more strategic risks than ever. Linking ERM to a company’s strategic planning can help ensure that strategic initiatives are connected to risk-mitigation strategies and that changes are met with thorough analysis to help a firm sustain its competitive advantage.

Week 5 Topic: Risk Management Frameworks

Summary: In this week’s chapters, we will study and discuss organization’s relationship between information security and ISO 27001

Week 6 Topic: Risk Management Frameworks

Summary: We had several activities that supported our learning about frameworks used to manage risk within organizations and enterprises. Information systems are susceptible to cyber-crime and this can range from minor security breaches to breaches that can lead to huge financial losses for an individual or a company.

Week 7 Topic: Risk Management Frameworks and Assessment

Summary: The activities this week will help us to know about the risk factors associated with using cloud based technology, which include:

In the article, The Cloud is Rising to the Cybersecurity Challenge, Kalev Leetaru states that a common cause of data breaches relative to the cloud occur because of “misconfigured access restrictions on storage resources

This is is practical connection assignment the paper should strongly demonstrates the practical application, or ability to apply, of course objectives within a work environment.

consider me working as a cloud Engineer at a major telecommunication client .

This assignment is subject to plagarism check. so please make sure to abide by the requirements

Practical Connection Assignment : Provide a reflection of at least 500 words (or 2 pages double spaced) of how the knowledge, skills, or theories of this course have been applied, or could be applied, in a practical manner to your current work environment Inbox Read More »

Scroll to Top