Digital and SocialMedia Marketing

Select one of the following brands to research:

• Wholly Guacamole
• Sonic
• Starbucks
• Coca-Cola
• Lucky Brand

Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites: number of fans, followers, and posts on each site and provide any recommendations.

Write a 750- to 1,050-word paper in which you will evaluate:

• Fan engagement
• Brand exposure
• Customer interaction
• Page traffic
• Lead generation
• Brand image (enhancement)
• Sales (increase/decrease)

Format your paper consistent with APA guidelines.