All requirements are in the attachment.
– The referencing style we use is the Harvard style, and please do not use fake references.（More than 6 references）
– I hope to get a very high level essay and get a great mark.
Marking criteria
The report will be assessed based on the following criteria:
- Analysis of the organisation’sexternal environment;
- Analysis of the organisation’sinternal environment;
- Pulling it together – quality of the SWOT; Do the organisation’scurrent strategies fit with the external and internal environments? Are there clear conclusions on key issues/problems?
- Practicality of the recommended strategies – is there enough justification based on sound evaluation of alternative recommendations? Do the recommended strategies fit in with the earlier analyses?
- Overall application of relevant concepts, theories and models;
- Quality of arguments and general coherence of the overall report – are arguments convincing and well structured?
- General layout and presentation of the report (including length, spelling, grammar and referencing).
The report is not to exceed 10 pages (12-pt font, 1.5 spacing, 8 pages is the most perfect number of pages), excluding cover sheet, executive summary, references and appendices. Appendices should contain only supporting diagrams, tables and the like and should not be a proxy for additional text. This page limit will be strictly enforced and tutors can choose not to read any pages beyond the 10-page limit.
Answer preview
The political and legal structure in the country has also created a lot of space for development. Singapore has had a stable political environment that has encouraged the growth of many industries as well as the development of the country as a travel hub. The growth has been happening over the many years, and it has helped the airline to get more people traveling through the state. Lastly, there has been the considerable development of technology in the last couple of years. There have been significant developments in the technology of airliners. The technology development has happened in both the methods that the customers get information and book flights as well as the planes that airlines fly. Singapore Airlines has been quick to adopt the new technology to keep up with the changes that the industry is having on the technology that is used.
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