What is your challenge or opportunity?
- Description:
- What is your challenge or opportunity?
- Why is this professionally important to you?
- Goal:
- What goals or outcomes do you want to achieve with this communication?
- Is the communication goal clear, concise, and actionable?
- What goals or outcomes do you want to achieve with this communication?
- Audience:
- Who is your target audience?
- What are the professional positions of the audience members?
- What demographic characteristics will the audience comprise?
- What is your relationship to the audience?
- What background knowledge and expertise does the audience have?
- What does the audience know, feel about, and expect concerning this communication?
- What preconceptions or biases do you possess that might prevent you from building rapport with your audience?
- What information is available about your audience?
- What research or sources will you use to obtain information about the audience?
- What conclusions have you been able to draw about the audience?
- What tone will you use to convey your message?
- Is the setting casual or formal?
- Is the communication personal or impersonal?
- Who is your target audience?
- Key Message:
- What is the primary message you must convey to your audience?
- Is the message compelling and memorable?
- Is the message clear and concise?
- Is the message aligned with your audience’s goals and needs?
- What is the primary message you must convey to your audience?
- Supporting Points:
- What three or four points, reasons, or justifications support your message?
- What research or sources will you use to obtain facts and data about your message?
- What three or four points, reasons, or justifications support your message?
- Channel Selection:
- What communication style will you employ (tell/sell or consult/join) and why?
- What channels will you use to deliver your message, and why will they be the most effective?
- What purpose is served by each style and channel you have selected?
- Action Request:
- What is your action request?
- Is the action request you are making to your audience clear, concise, and easily actionable?
