Organizational Communication Pamela S. Shockley-Zalabak

Organizational Communication Pamela S. Shockley-Zalabak

Organizational Communication Pamela S. Shockley-Zalabak

In “What Was Volkswagen Thinking?,” Jerry Useem (2016) explains that organizations can be defined and shaped through communication. Useem discusses the technique of using a series of scripts and/or a company credo to help determine the behavior and decisions of employees. In the article, Useem presents both positive and negative examples of using a corporate script/credo.

In your response, explain how using a script/credo can guide organizational behavior. Based on what you have learned from reading Useem’s article, do you believe that having a corporate script/credo is a good way to guide organizational behavior? Explain.

Your response should be at least 500 words in length

Answer Preview

Scripts have proven to be essential in guiding organizational behavior of employees and workers. Using scripts help to serve employees with several roles. A script helps to guide organizational behavior where it helps employees understand the current events of the organization which in turn guides the employees to the proper behavior that is required in that…

(666 Words)

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