Marketing Question
STRATEGY PAPER.
You are a Marketing Director for a beverage company, and the Executive Staff has asked you to analyze the market and submit presentation that includes the following:
1-Consumer demand for the Product
2-Factors that are important to the consumers
3-Analysis of the consumer’s motivation, adaptability, preferences, etc.
4-Decision making with regard to branding
5-Future trends and issues
A 5 page paper will be created that addresses the strategy.
You may select the beverage company of your choice i.e. Pepsi.
You must use peer-reviewed articles to support your research, in APA Format.
No Wikipedia, BLOGS with ads from yahoo.com or google.com, as they present a biased opinion.
Requirements: 4 pages
BOOK: Title: Consumer Behavior – Building Marketing Strategy, 13th edition. Authors: Del I. Hawkins and David L. Mothersbaugh. Publisher: McGraw Hill.
CHAPTERS:
Chapter 3: The Changing American Society: Values
Chapter 4: The Changing American Society: Demographics
Chapter 5: The Changing American Society: Subcultures
