Marketing Management (MGT201)
Leaning Outcomes:
- Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3)
- Ability to collect, evaluate and synthesize consumer’s data to make objective and informed marketing decisions (Lo 2.7)
- Ability to deliver and communicate marketing messages in coherent and professional manner (Lo 4.4)
Case Study
Read the Chapter Case Study entitled “From the Counterculture to the Runway: How Did Birkenstocks Become Fashionable?” from Chapter- 11 “Product, Branding and Packaging decisions” Page: – 358 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:
Assignment Question(s):
- Visit the company website (https://www.birkenstockusa.
com/) and identify and describe the different product lines that it markets. (1.5 Marks, Minimum 150 Words) - Review the different product categories in each of the company’s product lines. Which has the greatest depth? Which has the least? (1.5 Marks, Minimum 150 Words)
- How has the company positioned its brand? How does it go about communicating its position? Explain. (2 Marks, Minimum 400 Words)
Note:Support your Answers with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles.
Answer:
1.
2.
3.
Important Notes :
Attachment is in the attachment, the solution is required to have no similarity ratio.
The assignment must be completed within one or two days as a maximum.
add at least 3 references.APA style. 1 (The reference must be added in the text, the author’s name and the date) and 2 The reference should also be added at the end)
Attachment is in the attachment, the solution is required to have no similarity ratio.
add at least 3 references.APA style. 1 (The reference must be added in the text, the author’s name and the date) and 2 The reference should also be added at the end)
