BUSN 420 Discussion Board Week 5
Post a message that explains and discusses why it is important for businesses to use CRM strategies to manage their customer information. Support your post with at least two peer-reviewed scholarly journal references.
– 300-400 words
– Support your post with at least two peer-reviewed scholarly journal references.
– Baltzan, P. (2017). Business Driven Technology (7th ed.). New York, NY: McGraw-Hill Irwin.
(ISBN 978-1-259-56732-2)]
Read: Baltzan, Chapters 11-13
