Consider the following restaurants: Wendy’s, Sonic, and Little Ceasar’s. When conducting a review on any business, the first thing that needs to completed is a SWOT Analysis (strengths, weaknesses, opportunities and threats). This analysis helps a
- Select one of the brands and conduct a SWOT Analysis on it. Include at least 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats and discuss why you labeled each as you did.
- Based upon your SWOT Analysis created in the previous bullet, create and suggest two (2) strategic marketing recommendations for this business based upon your reflection/analysis and the information that you have gained throughout the course? How did you arrive at these recommendations?
