BHVS316 Unit 2: Mass Media Discussion Board

BHVS316 – PSYCHOLOGY AND MASS MEDIA

UNIT 2: MASS MEDIA

Assignment Description

Primary Task Response: Within the Discussion Board area, write 600–700 words + MINIMUM OF 2 REFERENCES AND CITATIONSthat respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

• How effective is mass media in campaigns that are aimed at the public good (such as those against drunk driving, encouraging no texting while driving, advocating getting regular health checkups, or preventing forest fires)?
• Have you changed your own behaviors because of these campaigns? If so, explain how.

Assignment Objectives:

• Examine the ways that individuals perceive, interpret, use, and respond to information and images in mass media.
• Explore the interactions between psychology and the many forms of media available.