BHVS316 Unit 2: Mass Media Individual Project
BHVS316 – PSYCHOLOGY AND MASS MEDIA
UNIT 2: MASS MEDIA – Individual Project
Write a 2 pages paper = 600 words (2 pages of content = 600 words, 1 title page, 1 reference page) in APA format (including at least 2 scholarly references) on the following:
- Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:
- How is the product perceived?
- How do individuals respond to the campaign?
- What are the anticipated consequences of the campaign, if any?
.doc file
This is the continuation of the previous Individual Project UNIT 1 about Nike you wrote. (I’m attaching it so you can remember) We need to stick with Nike and write the 2 pages about those questions above. The instructor’s notes (below) are the following for the research. Thank you so much.
UNIT 2: MASS MEDIA
Helpful Information: Mass Communication Theories (Needed for the Unit 2 IP)
Mass Media Communication Theories/Research Approaches/Perspectives:
https://www.
Remember, this week you are to analyze your product advertisement in the Unit 2 IP from 2 theories/approaches/
Mass Media:
- Mass Media Effects
- Mass Media Consequences
Learning Material:
https://www.youtube.com/watch?
Influence & Persuasion: Crash Course Media Literacy #6
https://www.youtube.com/watch?
The Best Digital Advertising Trends of 2018
