Case study: Customer Service at Woodson Chemical Company

After reading the case from the attachment, answer the following questions:

1.What is the critical issue(s) confronting WCC North America?

2.What changes, if any, should be initiated to address the critical issues (s)

3.Identify the risks and benefits of your proposed changes from the perspective of:

a.WCC North America corporation management

b.WCC North America line distribution management

c.WCC North America customers