Case Study for Southwest Airline 2020

The template (below) provides the structure for the answer and should be followed as closely as possible.

Using publicly available information, with also sources of information fully referenced, conduct a full strategic analysis for SouthWest Airlines as of the year 2020. Be sure to account for all relevant development in the external and internal environments. You must answer the following questions using the SWOT template provided.

1. Conduct a full Internal and External analysis to try to identify the core competence of Southwest Airlines. If you do identify a core competence be sure to provide full justification. (200 marks)

2. Identify any gaps in SWOT coverage and rank their level of importance (50 marks)

3. What strategy should Southwest pursue and what capabilities are needed to pursue this? (50 marks)

4. How should they develop any new capabilities that are needed? (100 marks)

No word Limitation. But Please Please Please write as clear as possible and Cover all needs by following the guideline!