Business Studies may be defined as a combination of inter-related business subjects which lead to learning of basic knowledge and skills. It is a course in education that is designed to cover the basic elementary knowledge and skills in organizing business enterprises as well as general office administration.
a minimum of 3000 words of writing, including in- class (discussion posts) and out-of-class assignments (research paper). In this course, you will write 1 term paper. Follow these instructions for the paper:
Choose 5 DIFFERENT CASE STUDIES (they should be the case studies reviewed in class).
You are to analyze ALL 5 of the case studies using ONLY ONE of the following ethical theories: Kantian Deontology, Utilitarianism, Virtue Ethics, Rawls theory, Nozick’s theory or Marxism.
Before you provide any case study analysis, provide a section that accurately describes the theory you will be using.
TIP: Avoid using phrases like: “In my opinion,” “I believe,” “Ethics is difficult and not certain, so it is hard to tell if this ethical theory is right or not.” This is an ETHICS course, so don’t do or say anything in your ETHICS PAPER that would undermine ethics as a discipline. Further, you are making an ARGUMENT in this paper, as such there is no room for “personal opinions” or “feelings.” Just turn those opinions and feelings into statements of fact.
This paper should be no less than 8 full pages and no more than 10. This paper should be well written, typed, doubled spaced, 12 point font, Times New Roman (Or equivalent font). No cover sheet needed. Include proper citation.
What ethical theory are you going to apply in your paper?
For my paper topic the ethical theory I will be applying is Utilitarianism for my ethical theory.
What case studies are you going to assess?
The case studies I will be using for my paper topic are as following hellish wok day at amazon, one nation under walmart, hacking harvard case study, challenger case study and nestle and advertisement.
Research is becoming much more critical to all aspects of business as competition gets more intense, and as consumers can choose between a wider array of products online. You will address just the first two steps of the market research planning process to better understand what is really involved in marketing research.
The following Course Outcome is assessed in this Assignment:
MT450-2: Develop a marketing research plan for a product.
Scenario: After your first couple of months as a product line manager with this new successful startup, ASG, you are called into the conference room. The marketing director announces that she has a product idea you need to research.
Make sure to complete the Learning Activity in order to be more successful in completing this Assignment.
Instructions: Below is your task checklist. Respond to all the items in a 2- to 3-page paper (minimum 600–800 words) with additional title and reference pages in APA format and citation style.
Define the problem and research objectives you want answered in line with the company’s mission and objectives.
Determine how to go about getting answers to those research questions in the most time- and cost-efficient way while getting viable and significant data (i.e., determine the means of obtaining the data).
Explain what type of data you will you need, primary or secondary.
B) Sample Size: Knowing that all the people you intend to survey may not respond or may respond with an incomplete survey, how many people will you survey?
C) Sampling procedure: How will you go about finding your sample population? What will be a statistically significant measure?
D) How will you contact the subjects? Will you email them, phone them, etc.?
Determine how to ensure the data is significant enough to make a decision as to whether or not the product development engineers should proceed with product development.
Submit your 2- to 3-page paper (minimum 600–800 words) in APA format and citation style with additional title and reference pages to the Unit 3 Assignment Dropbox.
Describe how Cialdini’s “six weapons of influence” affect persuasion.
Persuasive Communication
Please complete the following:
A persuasive memo that incorporates the persuasive models of Conger, Cialidini and other persuasive communication principles from the background reading.
Please pay particular focus to the principles outlined by Cialdini (n.d.), Conger (1991), and Beason (2001). The Purdue OWL site (2013) and Sant (2012) readings also offer effective strategies to use in your persuasive memos.
You are the Vice President of Operations at a company who is tasked with researching and determining if your company should offer an internship program. Your boss, Daymond John, asks for a memo with your findings and suggestions about implementing an internship program at the company, due first thing Monday morning.
Proponents of the internship program at your company believe the program can be a win-win for the company and the intern. They believe the program can attract a lot of young talent from the region; the company can use the extra help; interns will gain valuable work experience; and the company can save money on manpower, among other reasons.
Opponents at your company believe that finding work for interns to complete, the supervision they require, and the time associated with training them will drain the organization of time that can be better spent somewhere else. There is also no certainty that this program will benefit the intern. Opponents are also concerned with the company violating labor laws that may impact the program, among other concerns.
Write a persuasive memo to Daymond John, your close colleague and direct supervisor. Use the persuasive techniques from the background reading to explain to him the issues and make a suggestion on whether or not the company should pursue an internship program. Use the Internet to further research the topic, and learn what seven requirements help the government determine whether an intern is a paid employee. Use persuasive strategies you have studied to clearly and concisely explain your position on the issue.
1This is a fictitious case.
Assignment Expectations
In your memo, you are expected to apply the persuasion concepts to demonstrate your ability to craft an effective persuasive memo. Please use proper English. Sentences must be properly constructed and free of grammatical and typographical errors. No citations are needed in the memo.
Case General Expectations
In the Case Assignments, students will assume the role of a Manager in Employee Communications at a large service firm, such as a bank, or an advertising or consulting firm. Students will assume this role throughout the Case Assignments and be challenged with different scenarios, requiring written and verbal communication.
Formal citations and a bibliography are required unless otherwise stated.
Beason, L. (2001). Ethos and error: How business people react to errors. College Composition and Communication, 53(1), 33-64. Retrieved from ProQuest.
Sant, T. (2012). Chapter 5: Winning by a NOSE: The structure of persuasion. In Persuasive business proposals: Writing to win more customers, clients, and contracts. New York: AMACOM. Retrieved from ProQuest.
University of Minnesota. (2015). Chapter 14: Presentations to persuade. In Business communication for success. Minneapolis, MN: University of Minnesota Libraries Publishing. Retrieved on January 29, 2018, from http://open.lib.umn.edu/businesscommunication/part….
Major Case Analysis Instructions (Victoria Secret)
For this assignment, you are required to address an issue or problem faced by your company of choice and will analyze it using the techniques taught in this course. The techniques learned are:
The write-up is limited to 12-15 double-spaced pages, not including a title page and exhibits (include as appendices).
Selecting an Organization
Explore news/current events to locate a business that has a complex problem which needs to be addressed. The problem may be related to any business topic (i.e. accounting, marketing, legal, etc.).
It is suggested that you select a recent problem of a public company, which will ensure that you will have access to the information necessary to complete your project.
As you select an organizational problem for your class project, it is important that you select an organization that is interesting, possibly useful to you in your career, industry, or interests. An organization or industry you are interested in should give you better access to information.
Use the 9-step case analysis process as a guide:
Skim the case to get an overview of the situation.
Your analysis and recommendations should be supported with high-quality evidence, including textbooks and peer-reviewed academic journal articles covering the appropriate topics that apply to your specific problem from the following list:
