Business Studies

Business Studies may be defined as a combination of inter-related business subjects which lead to learning of basic knowledge and skills. It is a course in education that is designed to cover the basic elementary knowledge and skills in organizing business enterprises as well as general office administration.

Marketing Strategies

Marketing Strategies

Respond to the following in a minimum of 175 words:

  • Re-ignite is a company that offers educational travel experiences aimed at the senior market. The company recently designed an interactive website that coordinates information about travel and learning opportunities offered by their partners and associates. Discuss methods to incorporate social media to help build awareness and interest in their company and bring potential customers to their site.

Marketing Strategies Read More »

Examine how marketing strategies influence marketing decisions.

Examine how marketing strategies influence marketing decisions.

Introduction and instructions: In this Assignment you have the opportunity to demonstrate your understanding of concepts from your reading as applied to a simulation. First read the background concerning the scenario Adaptive Sports Global (ASG) company. Then view the simulation provided all the way through to gain a glimpse of what it might be like to work as a marketing product line manager in a well-funded startup company.

The second simulation will provide details you need to understand to more successfully complete the Assignment. Once you have thoroughly viewed the second simulation at least once, address the required checklist items below to complete the Assignment.

Read Adaptive Sports Global (ASG) background information needed for this Assignment.

Scenario: Adaptive Sports Global

-View the meeting of the marketing director at Adaptive Sports Global (ASG), and the

marketing management team meeting, to begin to develop the marketing strategy and marketing plan.

View the simulation for details for the Assignment below.

  • Choose one of three product lines listed below for which you want to be responsible. Then respond to all the checklist items.

The first products within each of these three product lines that ASG will introduce to the market in three months (in the colors of red, navy, white, blue, black, green, and grey-unless otherwise stipulated) are:

Product line 1. Winter line:

Ski poles that convert to adjustable shock resistant hiking poles with a push of a button.

Skis that become snowshoes. Retractable length and when a button is pushed, cleats descend.

Ski boots (black or brown) that adapt to sleet, ice, or snow and/or unstable terrain, with retractable cleats; these boots can even be used for golfing.

Snowboards (ultra-aqua; navy; grey with logo) with lightweight retractable legs that become benches.

Product line 2. Spring/Summer/Fall line:

Boat and parasailing sails that adapt to wind, rain, and temperature conditions. They come in sizes for standard craft and in several colors. Parasails also double as tents.

Tennis rackets that convert to racquetball rackets with a collapsible shaft that stays stable under any normal use impact conditions.

Hiking/walking shoes (brown or black) that are waterproof but breathable and elevate when thick mud or rain are detected.

Surf boards (white/blue stripes; blue, white stripes) that have collapsible legs to convert to beach lounges.

Product line 3. Apparel: Hats, helmets, vests, and jackets (male and female lines): Fabrics and materials that adapt to the wearer’s temperature as well as the ambient temperature and that are sustainably made in the United States (US).

Checklist: Based on your analysis of the information provided regarding ASG and the simulation details provided above:

  • Describe the company’s core competencies based on the limited information in the scenario.
  • Provide a general company SWOT analysis based on the company scenario.
  • Explain which of Porter’s three overall marketing strategies from the Learning Activity the company should use, and why.
  • Identify your chosen ASG product line.
  • Summarize the competition to your chosen product line as found on the Internet.
  • Explain the distribution strategy that should be used for this product line. Should ASG consider strategic alliances for your product line? Why or why not?
  • Analyze how your chosen marketing strategy (from Porter) shown above impacts what the 4 P’s will be for one (1) of the products from your chosen product line.

Respond in a minimum 350- to 500-word document in Microsoft® Word® in addition to the title and reference pages using APA format and citation style.

Videos do load…I just right clicked and hit open in new tab.

Examine how marketing strategies influence marketing decisions. Read More »

Develop a table on performance appraisals (PA) and how they are applied to training BHA 4680 unit 7

Develop a table on performance appraisals (PA) and how they are applied to training BHA 4680 unit 7

In this homework assignment, you will develop a table on performance appraisals (PA) and how they are applied to training.

In column 1, identify three different types of PAs that can be offered.

In column 2, analyze how the PA can be applied to a training effort.

In column 3, identify one type of training and one assessment tool for each PA that could be used to identify training success.

Use bullet points in the table. APA is not required for this homework assignment.

Develop a table on performance appraisals (PA) and how they are applied to training BHA 4680 unit 7 Read More »

Compensation Strategy Power Point

Compensation Strategy Power Point

Compensation Strategy for Knowledge Workers

To prepare for this assignment, review the below articles about employee compensation, which are also listed in the required reading section of the Unit IV Study Guide.

Hopkins, C. (2017). How to create a compensation plan in 6 steps. Retrieved from https://fitsmallbusiness.com/employee-compensation-plan/

How to design an employee compensation plan [SlideShare slides]. (2013). Retrieved from http://www.slideshare.net/FitSmallBusiness/how-to-design-a-compensation-plan-dave?ref=http://fitsmallbusiness.com/how-to-pay-employees/

You are the director of compensation for a midsized organization. Prepare a PowerPoint presentation that justifies the implementation of a new compensation strategy that will support the motivational needs of knowledge workers and reinforce the real-time performance appraisal system that the organization has embraced. While your goal is to retain, motivate, and grow the current workforce of multi-generational knowledge workers, you must also justify to your senior management that this compensation strategy is competitive in the marketplace.

Your presentation should describe a compensation program for knowledge workers. The title of the knowledge worker’s position is entirely up to you (e.g., sales executive I, systems engineer III, etc.). You may use various sources (including the lesson materials), but you must use at least one additional resource from the CSU Online Library. Include a reference slide, and cite any sources used in proper APA format. Your presentation should be a minimum of 12 slides in length—not counting the title and reference slides. You may also use the slide notes function to explain slide contents as necessary, but this is not required.

Be sure to address the questions below in your presentation.

  • What is the compensation strategy being proposed?
  • Did employees provide input?
  • Who else provided input?
  • What incentives are included in the plan? How will it motivate the employees?
  • How will employees determine fairness of the pay structure?
  • Why do you believe the employees will be satisfied with this plan? Justify the compensation strategy that supports the motivational needs of knowledge workers.
  • What is your communication plan for rolling out the new program?

Compensation Strategy Power Point Read More »

Pay Equity and Benefits

Pay Equity and Benefits

This is a discussion post; 3-4 sentences will suffice. Answer must be substantial and free from any grammatical errors.The responses need to be comprehensive. List references.

I. Determine the importance of equal pay between men and women. Then, suggest two (2) valid reasons why their pay may be different for the same position. Justify your response. Please watch the youtube videos below to assist in your response.

https://www.youtube.com/watch?v=9NV7_m516t4

https://www.youtube.com/watch?v=JIgLD-k3MiQ

II. Assess the importance of the Employee Retirement Income Security Act (ERISA) when an employer provides benefits of any kind. Classify two (2) pros of an employee using the benefits that the employer provides and at least one (1) con that may be a conflict for an employee using such benefits. Note: Refer to cases in your textbook as you formulate your response. I have provided the names of the cases below. Please obtain from internet.

Cases:

1.Harrison v. Wells Fargo Bank, N.A. 773 F. 3d 15 (4th Cir. 2014)

2.Battoni v. IBEW Local Union No. 102 Employee Pension Plan 594 F. 3d 230 (3d Cir. 2010)

3.Whitley v. BP, P.L.C. 838 F.3d 523 (5th Cir. 2016)

Pay Equity and Benefits Read More »

Scroll to Top