Business Studies

Business Studies may be defined as a combination of inter-related business subjects which lead to learning of basic knowledge and skills. It is a course in education that is designed to cover the basic elementary knowledge and skills in organizing business enterprises as well as general office administration.

Food Service and Hospitality Strategic Marketing short answer questions

Food Service and Hospitality Strategic Marketing short answer questions

no work cited, can search on the website, type by your own words.

1.An attractive market has the six characteristics. Name them.

2.Porter’s Five Forces are Substitute Products, Potential Entrants in the Marketplace, The Bargaining Power of Suppliers, the Bargaining Power of Buyers and Competitive Rivalry. Apply each of these factors to two very different operations within the food service industry, a small frozen yogurt retail shop and a feed lot for cattle. Which business is easier to get into? Which business is easier to stay in? Explain your answer.

3.In order, list the stages in the buying process. Describe what happens at each stage.

4.A marketing strategy can take one of four generic forms — market penetration, market development, product development or diversification. Provide a brief description for each strategy, being sure to address the kind of market and product each strategy includes.

5.The history of marketing can be broken down into four eras — the production orientation era, the selling orientation era, the product orientation era and the value orientation era. Roughly, during what period of time did each occur? How could each best be characterized?

6.Business to Consumer Marketing Channels can include three categories of intermediaries. Name the three intermediaries and provide a brief description of the function of each.

7.You own a small independent restaurant that you need to promote. You are going to create a promotion plan. You can employ any of the methods included in the promotional mix — advertising, public relations, sales promotion, direct marketing, personal selling. Address each option and determine whether it is likely to be effective for you and whether you will use it. Provide a brief description of how you will specifically use it.

8.There are four general methods of segmenting buyers. Name the four. Provide a brief description of how each method segments buyers and two examples of specific groups or characteristics included in each.

Food Service and Hospitality Strategic Marketing short answer questions Read More »

Economics question: Demand and supply

1. 250 word post that describes what you think is the difference between Macro and Micro economics. I am looking for depth and information on supply (business) and demand (consumer demand) and overall aggregate economy challenges.

2. 250 word post on WALMART in regards to the Law of Supply. Please write about WALMART and how it is surviving nicely during the pandemic. Why do you think this is so? Is it their balance sheet or demand?
3. 250 word post on the Law of Demand. As the price goes up the demand for an item goes down. Please use a specific example of a product where demand is elastic and where demand may have become inelastic as a result of COVID-19.

Economics question: Demand and supply Read More »

Business ethic paper

Business ethic paper

  1. a minimum of 3000 words of writing, including in- class (discussion posts) and out-of-class assignments (research paper). In this course, you will write 1 term paper. Follow these instructions for the paper:
  • Choose 5 DIFFERENT CASE STUDIES (they should be the case studies reviewed in class).
  • You are to analyze ALL 5 of the case studies using ONLY ONE of the following ethical theories: Kantian Deontology, Utilitarianism, Virtue Ethics, Rawls theory, Nozick’s theory or Marxism.
  • Before you provide any case study analysis, provide a section that accurately describes the theory you will be using.
  • TIP: Avoid using phrases like: “In my opinion,” “I believe,” “Ethics is difficult and not certain, so it is hard to tell if this ethical theory is right or not.” This is an ETHICS course, so don’t do or say anything in your ETHICS PAPER that would undermine ethics as a discipline. Further, you are making an ARGUMENT in this paper, as such there is no room for “personal opinions” or “feelings.” Just turn those opinions and feelings into statements of fact.
  • This paper should be no less than 8 full pages and no more than 10. This paper should be well written, typed, doubled spaced, 12 point font, Times New Roman (Or equivalent font). No cover sheet needed. Include proper citation.
  1. What ethical theory are you going to apply in your paper?

For my paper topic the ethical theory I will be applying is Utilitarianism for my ethical theory.

  1. What case studies are you going to assess?

The case studies I will be using for my paper topic are as following hellish wok day at amazon, one nation under walmart, hacking harvard case study, challenger case study and nestle and advertisement.

Business ethic paper Read More »

The Product Marketing Research Plan

The Product Marketing Research Plan

Research is becoming much more critical to all aspects of business as competition gets more intense, and as consumers can choose between a wider array of products online. You will address just the first two steps of the market research planning process to better understand what is really involved in marketing research.

The following Course Outcome is assessed in this Assignment:

MT450-2: Develop a marketing research plan for a product.

Scenario: After your first couple of months as a product line manager with this new successful startup, ASG, you are called into the conference room. The marketing director announces that she has a product idea you need to research.

Make sure to complete the Learning Activity in order to be more successful in completing this Assignment.

View the introductory ASG simulation, view the simulation research tip and the ASG Customer Service Representative (CSR) database, and then address the checklist items.

Instructions: Below is your task checklist. Respond to all the items in a 2- to 3-page paper (minimum 600–800 words) with additional title and reference pages in APA format and citation style.

Checklist: (Steps 1 and 2 of marketing research planning)

  • Define the problem and research objectives you want answered in line with the company’s mission and objectives.
  • Determine how to go about getting answers to those research questions in the most time- and cost-efficient way while getting viable and significant data (i.e., determine the means of obtaining the data).
  • Explain what type of data you will you need, primary or secondary.
  • Explain what type of research you will pursue. Will you use quantitative or qualitative data? Explain why.
  • Describe the sampling plan:

A) Who will you survey?

B) Sample Size: Knowing that all the people you intend to survey may not respond or may respond with an incomplete survey, how many people will you survey?

C) Sampling procedure: How will you go about finding your sample population? What will be a statistically significant measure?

D) How will you contact the subjects? Will you email them, phone them, etc.?

  • Determine how to ensure the data is significant enough to make a decision as to whether or not the product development engineers should proceed with product development.

 

Submit your 2- to 3-page paper (minimum 600–800 words) in APA format and citation style with additional title and reference pages to the Unit 3 Assignment Dropbox.

The Product Marketing Research Plan Read More »

Scroll to Top