Business Studies

Business Studies may be defined as a combination of inter-related business subjects which lead to learning of basic knowledge and skills. It is a course in education that is designed to cover the basic elementary knowledge and skills in organizing business enterprises as well as general office administration.

Marketing Question

Marketing Question

STRATEGY PAPER.

You are a Marketing Director for a beverage company, and the Executive Staff has asked you to analyze the market and submit presentation that includes the following:

1-Consumer demand for the Product

2-Factors that are important to the consumers

3-Analysis of the consumer’s motivation, adaptability, preferences, etc.

4-Decision making with regard to branding

5-Future trends and issues

A 5 page paper will be created that addresses the strategy.

You may select the beverage company of your choice i.e. Pepsi.

You must use peer-reviewed articles to support your research, in APA Format.

No Wikipedia, BLOGS with ads from yahoo.com or google.com, as they present a biased opinion.

Requirements: 4 pages

 

BOOK: Title: Consumer Behavior – Building Marketing Strategy, 13th edition. Authors: Del I. Hawkins and David L. Mothersbaugh. Publisher: McGraw Hill.

CHAPTERS:

Chapter 3: The Changing American Society: Values

Chapter 4: The Changing American Society: Demographics

Chapter 5: The Changing American Society: Subcultures

Marketing Question Read More »

Discussion

Discussion

After viewing Table 1.1 in the Learning Activity titled “Process of Testing and Selecting,” describe the top three reasons from the table for why employers disqualified candidates. How would the information from Table 1.1 affect what you decide to post on social media sites? Please explain. Do you think this information should influence the decision-making process when hiring? Why or why not? Please provide examples from the reading to support your argument.

Process of Testing and Selecting

Introduction

In addition to a job interview, you may also include various tests as part of the overall interview process. Read this section and complete the Learning Journal below.

Testing and Selecting

Besides the interview, we can also look at several other aspects that may predict success on the job. If any test is to be criteria for measuring a candidate, this should be communicated to each person interviewing, and criteria should be developed on specific test scores and expectations before interviewing and testing begins.

Testing

A variety of tests may be given upon successful completion of an interview. These employment tests can gauge a person’s KSAOs in relation to another candidate. The major categories of tests include the following:

  1. Cognitive ability tests
  2. Personality tests
  3. Physical ability tests
  4. Job knowledge tests
  5. Work sample

A number of written tests can be administered. A cognitive ability test can measure reasoning skills, math skills, and verbal skills. An aptitude test measures a person’s ability to learn new skills, while an achievement test measures someone’s current knowledge. Depending on the type of job, one or both will be better suited.

A cognitive ability test measures intelligences, such as numerical ability and reasoning. The Scholastic Aptitude Test (SAT) is an example of a cognitive ability test. It is important to note that some cognitive ability tests can have disparate impact. For example, in EEOC v. Ford Motor Co. and United Automobile Workers of America, African Americans were rejected from an apprentice program after taking a cognitive test known as the Apprenticeship Training Selection System (ATSS). The test showed significant disparate impact on African Americans, and it was then replaced by a different selection procedure, after costing Ford $8.55 million. Some sample test categories might include the following:

  1. Reasoning questions
  2. Mathematical questions and calculations
  3. Verbal and/or vocabulary skills

Aptitude tests can measure things such as mechanical aptitude and clerical aptitude (e.g., speed of typing or ability to use a particular computer program). Usually, an aptitude test asks specific questions related to the requirements of the job. To become a New York City police offer, for example, an aptitude test is required before an application will be considered. The written exam is given as a computerized test at a computerized testing center in the city. The test measures cognitive skills and observational skills (aptitude test) required for the job.

Personality tests such as Meyers-Briggs and the “Big Five” personality factors may be measured and then compared with successful employee scores. For example, The University of Missouri Health Care system recently launched a patient satisfaction initiative as part of its strategic plan. The plan includes training for current employees and personality testing for nursing, managerial, and physician candidates. The goal of the test is to assess talent and to see if the candidate has the potential to meet the expectations of patients. They hired a private company, Talent Plus, who conducts the test via phone interviews. However, many companies administer tests themselves, and some tests are free and can be administered online.

The Big Five personality test looks at extroversion, agreeableness, conscientiousness, neuroticism, and openness. Self-assessment statements might include the following:

  1. I have an assertive personality.
  2. I am generally trusting.
  3. I am not always confident in my abilities.
  4. I have a hard time dealing with change.

Some institutions also require physical ability tests; for example, to earn a position in a fire department, you may have to be able to carry 100 pounds up three flights of stairs. If you use tests in your hiring processes, the key to making them useful is to determine a minimum standard or expectation, specifically related to the requirements of the job. An HR manager should also consider the legality of such tests. In the EEOC v. Dial Corp. case, women were disproportionately rejected for entry-level positions. Prior to the test, 46% of hires were women, but after implementation of the test, only 15% of the new hires were women. The Equal Employment Opportunity Commission (EEOC) established that the test was considerably more difficult than the job, resulting in disparate impact. Physical ability tests need to show direct correlation with the job duties.

A job knowledge test measures the candidate’s level of understanding about a particular job. For example, a job knowledge test may require an engineer to write code in a given period of time or may ask candidates to solve a case study problem related to the job.

Work sample tests ask candidates to show examples of work they have already done. In the advertising business, this may include a portfolio of designs, or for a project manager, this can include past project plans or budgets. When applying for a pharmaceutical representative position, a “brag book” might be required. A brag book is a list of recommendation letters, awards, and achievements that the candidate shares with the interviewer. Work sample tests can be a useful way to test for KSAOs. These work samples can often be a good indicator of someone’s abilities in a specific area. As always, before looking at samples, the interviewer should have specific criteria or expectations developed so each candidate can be measured fairly.

Once the interview is completed and testing occurs, other methods of checking KSAOs, including checking references, driving records, and credit history, can be performed. Some companies even use Facebook as a way of gauging the candidate’s professionalism.

Reference checking is essential to verify a candidate’s background. It is an added assurance that the candidate’s abilities are parallel with what you were told in the interview. While employment dates and job titles can be verified with previous employers, many employers will not verify more than what can be verified in the employment record because of privacy laws. However, if you do find someone who is willing to discuss more than just dates and job titles, a list of questions is appropriate. Some of these questions might include the following:

  1. What was the title and responsibilities of the position the candidate had while at your company?
  2. Do you think the candidate was qualified to assume those responsibilities?
  3. Does this person show up on time and have good attendance?
  4. Would you consider this person a team player?
  5. What are the three strongest and weakest characteristics of this candidate?
  6. Would you rehire this person?

If a candidate will be driving a company car or vehicle, such as a UPS truck, driving records may be checked. Criminal background checks may also be used if the position will include interaction with the public. If the position requires handling of money, a credit check may be required, although a written notice is required to be given to the candidate before the credit check is carried out. In addition, written permission must be provided to the credit agency, and the applicants must receive a copy of the report and a copy of their rights under the Consumer Credit Reporting Reform Act (CCRRA). All these types of tests can be used to determine if someone has been honest about their past employment.

Some companies require drug testing, which causes some debate. While some organizations say this is a safety issue (and pay lower insurance premiums), others say it is an invasion of privacy. As long as drug tests are administered for a defensible reason (safety), many organizations will continue to require them. Some organizations will also require physical examinations to ensure the candidate can perform the tasks required. A final form of testing is the honesty test. A number of “what would you do” questions are asked. The challenge with this type of test is that many people know the “right” answer but may not be honest in their responses.

Table 1.1 Reasons Why Employers Acted upon Data Found on Social Networking Sites
Provocative or inappropriate photos or info53%
Drinking or drug use44%
Badmouthing previous employer, colleague, or client35%
Poor communication skills29%
Discriminatory comments29%
Lied about qualifications24%
Leaked confidential information about previous job20%

Kit Eaton “If You’re Applying for a Job, Censor Your Facebook Page,” Fast Company, August 19, 2009, accessed January 27, 2011. http://www.fastcompany.com/blog/kit-eaton/technomi…

45% of organizations use social networking such as Facebook, Twitter, or LinkedIn to gather information about potential candidates. See Table 1.1 for the types of data found on social networking sites that disqualified candidates, according to an article by Fast Company. This can be an effective method to see the kind of image the candidate portrays in his or her personal time.

Note: Adapted from “Testing and Selecting,” by Portolese Dias, L., 2011, Human Resource Management, Chapter 5, Section 4. Copyright 2011 Flat World Knowledge, Inc.

-Post adds value by raising novel points or providing new perspectives.
-Post is concise and clearly written in an academic tone; Sentences are complete; spelling, grammar and punctuation are correct.

Requirements: less then 4000 characters

After viewing Table 1.1 in the Learning Activity titled “Process of Testing and Selecting,” describe the top three reasons from the table for why employers disqualified candidates. How would the information from Table 1.1 affect what you decide to post on social media sites? Please explain. Do you think this information should influence the decision-making process when hiring? Why or why not? Please provide examples from the reading to support your argument.

Process of Testing and Selecting

Introduction

In addition to a job interview, you may also include various tests as part of the overall interview process. Read this section and complete the Learning Journal below.

Testing and Selecting

Besides the interview, we can also look at several other aspects that may predict success on the job. If any test is to be criteria for measuring a candidate, this should be communicated to each person interviewing, and criteria should be developed on specific test scores and expectations before interviewing and testing begins.

Testing

A variety of tests may be given upon successful completion of an interview. These employment tests can gauge a person’s KSAOs in relation to another candidate. The major categories of tests include the following:

  1. Cognitive ability tests
  2. Personality tests
  3. Physical ability tests
  4. Job knowledge tests
  5. Work sample

A number of written tests can be administered. A cognitive ability test can measure reasoning skills, math skills, and verbal skills. An aptitude test measures a person’s ability to learn new skills, while an achievement test measures someone’s current knowledge. Depending on the type of job, one or both will be better suited.

A cognitive ability test measures intelligences, such as numerical ability and reasoning. The Scholastic Aptitude Test (SAT) is an example of a cognitive ability test. It is important to note that some cognitive ability tests can have disparate impact. For example, in EEOC v. Ford Motor Co. and United Automobile Workers of America, African Americans were rejected from an apprentice program after taking a cognitive test known as the Apprenticeship Training Selection System (ATSS). The test showed significant disparate impact on African Americans, and it was then replaced by a different selection procedure, after costing Ford $8.55 million. Some sample test categories might include the following:

  1. Reasoning questions
  2. Mathematical questions and calculations
  3. Verbal and/or vocabulary skills

Aptitude tests can measure things such as mechanical aptitude and clerical aptitude (e.g., speed of typing or ability to use a particular computer program). Usually, an aptitude test asks specific questions related to the requirements of the job. To become a New York City police offer, for example, an aptitude test is required before an application will be considered. The written exam is given as a computerized test at a computerized testing center in the city. The test measures cognitive skills and observational skills (aptitude test) required for the job.

Personality tests such as Meyers-Briggs and the “Big Five” personality factors may be measured and then compared with successful employee scores. For example, The University of Missouri Health Care system recently launched a patient satisfaction initiative as part of its strategic plan. The plan includes training for current employees and personality testing for nursing, managerial, and physician candidates. The goal of the test is to assess talent and to see if the candidate has the potential to meet the expectations of patients. They hired a private company, Talent Plus, who conducts the test via phone interviews. However, many companies administer tests themselves, and some tests are free and can be administered online.

The Big Five personality test looks at extroversion, agreeableness, conscientiousness, neuroticism, and openness. Self-assessment statements might include the following:

  1. I have an assertive personality.
  2. I am generally trusting.
  3. I am not always confident in my abilities.
  4. I have a hard time dealing with change.

Some institutions also require physical ability tests; for example, to earn a position in a fire department, you may have to be able to carry 100 pounds up three flights of stairs. If you use tests in your hiring processes, the key to making them useful is to determine a minimum standard or expectation, specifically related to the requirements of the job. An HR manager should also consider the legality of such tests. In the EEOC v. Dial Corp. case, women were disproportionately rejected for entry-level positions. Prior to the test, 46% of hires were women, but after implementation of the test, only 15% of the new hires were women. The Equal Employment Opportunity Commission (EEOC) established that the test was considerably more difficult than the job, resulting in disparate impact. Physical ability tests need to show direct correlation with the job duties.

A job knowledge test measures the candidate’s level of understanding about a particular job. For example, a job knowledge test may require an engineer to write code in a given period of time or may ask candidates to solve a case study problem related to the job.

Work sample tests ask candidates to show examples of work they have already done. In the advertising business, this may include a portfolio of designs, or for a project manager, this can include past project plans or budgets. When applying for a pharmaceutical representative position, a “brag book” might be required. A brag book is a list of recommendation letters, awards, and achievements that the candidate shares with the interviewer. Work sample tests can be a useful way to test for KSAOs. These work samples can often be a good indicator of someone’s abilities in a specific area. As always, before looking at samples, the interviewer should have specific criteria or expectations developed so each candidate can be measured fairly.

Once the interview is completed and testing occurs, other methods of checking KSAOs, including checking references, driving records, and credit history, can be performed. Some companies even use Facebook as a way of gauging the candidate’s professionalism.

Reference checking is essential to verify a candidate’s background. It is an added assurance that the candidate’s abilities are parallel with what you were told in the interview. While employment dates and job titles can be verified with previous employers, many employers will not verify more than what can be verified in the employment record because of privacy laws. However, if you do find someone who is willing to discuss more than just dates and job titles, a list of questions is appropriate. Some of these questions might include the following:

  1. What was the title and responsibilities of the position the candidate had while at your company?
  2. Do you think the candidate was qualified to assume those responsibilities?
  3. Does this person show up on time and have good attendance?
  4. Would you consider this person a team player?
  5. What are the three strongest and weakest characteristics of this candidate?
  6. Would you rehire this person?

If a candidate will be driving a company car or vehicle, such as a UPS truck, driving records may be checked. Criminal background checks may also be used if the position will include interaction with the public. If the position requires handling of money, a credit check may be required, although a written notice is required to be given to the candidate before the credit check is carried out. In addition, written permission must be provided to the credit agency, and the applicants must receive a copy of the report and a copy of their rights under the Consumer Credit Reporting Reform Act (CCRRA). All these types of tests can be used to determine if someone has been honest about their past employment.

Some companies require drug testing, which causes some debate. While some organizations say this is a safety issue (and pay lower insurance premiums), others say it is an invasion of privacy. As long as drug tests are administered for a defensible reason (safety), many organizations will continue to require them. Some organizations will also require physical examinations to ensure the candidate can perform the tasks required. A final form of testing is the honesty test. A number of “what would you do” questions are asked. The challenge with this type of test is that many people know the “right” answer but may not be honest in their responses.

Table 1.1 Reasons Why Employers Acted upon Data Found on Social Networking Sites
Provocative or inappropriate photos or info53%
Drinking or drug use44%
Badmouthing previous employer, colleague, or client35%
Poor communication skills29%
Discriminatory comments29%
Lied about qualifications24%
Leaked confidential information about previous job20%

Kit Eaton “If You’re Applying for a Job, Censor Your Facebook Page,” Fast Company, August 19, 2009, accessed January 27, 2011. http://www.fastcompany.com/blog/kit-eaton/technomi…

45% of organizations use social networking such as Facebook, Twitter, or LinkedIn to gather information about potential candidates. See Table 1.1 for the types of data found on social networking sites that disqualified candidates, according to an article by Fast Company. This can be an effective method to see the kind of image the candidate portrays in his or her personal time.

Note: Adapted from “Testing and Selecting,” by Portolese Dias, L., 2011, Human Resource Management, Chapter 5, Section 4. Copyright 2011 Flat World Knowledge, Inc.

-Post adds value by raising novel points or providing new perspectives.
-Post is concise and clearly written in an academic tone; Sentences are complete; spelling, grammar and punctuation are correct.

Requirements: less then 4000 characters

Discussion Read More »

Business Strategy

Business Strategy

Prepare a 7-10-page business analysis that explains the generic business strategies for an organization, analyzes the business strategy used and the company’s business model, analyzes the corporate strategy of the company and the overall corporate structure and management systems, and analyzes the strategic fit between the business and corporate strategies.

Introduction

AFI, VRIO, and value chain are just three concepts you need to understand as a business strategist. This assessment focuses on these important facets of business analysis.

Introduction

This portfolio work project will help you differentiate between business strategy and corporate strategy, and analyze the fit of a business strategy to an organization.

Scenario

Building on your work from Assessment 1, the vice president of strategy has now tasked you with providing a business analysis of the organization’s business strategy. This includes level of diversification (product scope), geographical and vertical scope, and the overall fit with the business strategy or strategies.

Your Role

You are a strategic analyst for the company you have selected to use in this course.

Requirements

Use information from the company’s website, the Capella library, and your course textbook to complete this assessment. Write a business analysis that includes the following:

  • Explain the generic business strategies for the company. Include cost, differentiation, and focus or hybrid information.
  • Analyze the business strategy the company uses in its marketplace approach. Provide examples of how the strategy is used to position the company in a competitive environment.
  • Analyze the company’s business model:
    • What are the core products?
    • How does the organization make money?
    • What is the customer value proposition?
    • What is the profit proposition?
  • Analyze the corporate strategy of the company. Include the product, geographical, and vertical scope in which it operates.
    • Has the company expanded from its original product line or field of operation?
    • Does the company own vertically related activities along the value chain for its products?
  • Analyze the overall corporate structure and key management systems.
    • Does the company employ diversification, vertical integration, or globalization?
    • Are global alliances part of the corporate strategy?
  • Analyze the strategic fit between the business and corporate strategies of the company.

Deliverable Format

The Business Strategy Analysis is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.

In addition to the analysis, include:

  • Title page.
  • References page.
  • APA formatted references from at least five sources.
  • 7–10 pages in length, in addition to the title and references pages.
  • Written for executive leadership.

Evaluation

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:

  • Competency 3: Analyze the internal and external environments of an organization in order to formulate and implement successful strategies.
    • Explain the generic business strategies for a company.
    • Analyze the business strategy a company uses in its marketplace approach.
  • Competency 4: Apply strategic concepts and models to ensure the fit between strategy, organizational structure, capabilities, and goals; and the external environment.
    • Analyze a company’s business model.
    • Analyze the corporate strategy of a company.
    • Analyze the overall corporate structure and key management system of a company.
    • Analyze the strategic fit between the business and corporate strategies of a company.
  • Competency 5: Communicate business needs, opportunities, and strategies with multiple stakeholders.
    • Address assessment purpose in a well-organized text, incorporating appropriate evidence and tone in grammatically sound sentences.
    • Apply the standard writing conventions for the discipline, including structure, voice, person, and tone.

Business Strategy Read More »

Need a businesscase for which a projectcharter and assumptionslogneeds to be made.

Need a businesscase for which a projectcharter and assumptionslogneeds to be made.

Need a business case for this assignment, please select a complex business case and prepare project charter, assumptions log and ppt presentation. Will provide the templates for the above. In the end of the business case please cite the sources as needs to be seen from where the case is been selected.

Requirements: 3 pages

 

Please select a business case from google and prepare the above docs and ppt. Please mention the citation in the business case doc. Thank you.

Need a businesscase for which a projectcharter and assumptionslogneeds to be made. Read More »

HR Discussion

HR Discussion

In the Learning Activity titled “Training Process Ideas and Outline Process,” click the links to read the articles. Based on your readings, why do you feel we should focus on developing the whole person? Next, choose one of the steps from the eLeapSoftware Training Outline article and explain why it is important to include that step when planning an employee training program. Please use specific examples from the reading. For example, learning styles and personality are important to consider when planning an employee training program because . .

Training Process Ideas and Outline Process

Introduction

If you are still interested in learning more about training and development, explore the resources below before moving on. They present quite a bit of helpful information regarding professional development.

Business Balls: Training and Learning Development
eLeapSoftware: Training Outline

-Post adds value by raising novel points or providing new perspectives.
-Post is concise and clearly written in an academic tone; Sentences are complete; spelling, grammar and punctuation are correct.

Requirements: less than 4000 characters

HR Discussion Read More »

Scroll to Top