Business Studies

Business Studies may be defined as a combination of inter-related business subjects which lead to learning of basic knowledge and skills. It is a course in education that is designed to cover the basic elementary knowledge and skills in organizing business enterprises as well as general office administration.

marketing homework 2

marketing homework 2

As we reviewed in class with white board exercises, you will write 4 draft SMART Objectives and summarize a social media audit of the business/company of your choice. Students usually find it helpful to conduct the audit first, and then go back and develop their SMART objectives and strategies.

Using the SMART objectives examples I posted and reviewed in Week 1-2,, write an objective for each of the four types noted below AND map out a few strategies that will achieve those objectives:

SEE A SAMPLE OF OBJECTIVES AND STRATEGIES BELOW

Engagement Objective (related to how followers interact with your content, with sharing, liking, commenting, viewing, retweeting, etc.)

  1. Engagement Objectives for Dell’s Lemonade (SMART method)
    1. Increase followers by 10% across all social media channels
    2. Respond to comments as quickly as possible
    3. Thank new customers for following us Just only write one page

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Venue Research

Venue Research

Your client, the National Human Resources Association, is holding a two-day conference here in South Florida, preferably Boca Raton, West Palm Beach or Fort Lauderdale. Here are some of the requirements and preferences that the client listed:

  • The client has a nice healthy budget
  • They are forecasting around 200 attendees, and 120 of them are from out of town and will require accommodations for at least 1 night
  • The event will require a seated theater-style facing stage, a networking area (for refreshment breaks), and 5 breakout rooms that will need to hold up to 40
  • Lunch is not included, but the venue has to be not too far from restaurants

Using this information, you will need to find a venue in one of these three cities and you will then need to justify your choice by answering the following questions:

  1. Why is this venue a good fit for this conference? Highlight at least four reasons to justify this fit.
    • Make sure that you defend your choice with research and facts, and be sure not to settle for just good enough so you can give your client the best venue available.
    • You might not be able to find the perfect location, but you should continue your search long enough to feel confident that you can do no better for your client.
  1. What are the potential downsides or issues with this choice?
    • Recognize any shortcomings of your venue. Identifying the problem areas, explain how you will prepare for any issues that may arise, and have proper contingency plans.

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IncidentHandling and Response

IncidentHandling and Response

Week 2 – Exercise

Attached Files:

Read the attached article – Shibata, Y., Uchida, N. & Shiratori, N.(2014) “Lessons of the Great East Japan Earthquake”

Please answer the following questions in no more than two pages:

Week 3 Exercise

Please read the following article:

Please answer the following questions in no more than two pages:

Your assignment will be graded based on the rubric, which can be viewed when clicking on the assignment link.

Week 4 – Exercise

Attached Files:

Review the attached article:

  • Campbell, T., (2004). “An Introduction to the Computer Security Incident Response Team (CSIRT) Set-Up and Operational Considerations”, SANS Institute, 1-39.

Your assignment is as follows:

  • Write a one-page paper recommending the CSIRT concept to the President of Wilmington University.
  • Ensure you discuss the need for a CSIRT team, CSIRT response and benefit of having a CSIRT team.

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