Business
Ambush marketing
For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the following case, which can be located within the Business Source Ultimate database of the CSU Online Library.
Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=59543529&site=ehost-live&scope=site
Then, draft a two-page paper by addressing each of the following items:
In your own words, how would you describe “ambush marketing”? Include two examples with your description.
What are the advantages and disadvantages (risks and consequences) of ambush marketing?
Management and leadership
In this assignment, you are asked to interview a sales manager and summarize what you learned in a paper of at least three pages. Follow the steps below to complete your assignment.
Read the chapter assigned in this unit.
Create four to six questions for your interview. When creating your questions, make sure that you include questions that will cover the following issues:
the difference between management and leadership of a salesforce,
how situational factors affect sales leadership, and
best practices that sales managers can follow to create an effective salesforce.
Find a sales manager to interview. You may be able to find one where you work or through your work colleagues, family, or friends ( e.g., auto dealers, radio and television stations, and newspapers have sales managers). A business you deal with may have a sales manager. Keep in mind that the sales manager you interview does not necessarily have to be local because you can conduct your interview in person, on the phone, or using the Internet (e.g., via e-mail, Skype, FaceTime).
When you conduct your interview, remember to take notes. Be sure to record the name and title of the sales
Inter-organizational relationship
Research the key term “interorganizational relationships” for organizational theory class.
Minimum 500 words, APA 6th Edition (Font: Times new roman, Font size :12, Double spaced).
Follow this format:
DEFINITION: a brief definition of the key term + add in text APA citation with refererence. This does not count in the word requirement.
SUMMARY: Summarize the article in your own words- this should be in the 150-200-word range. Be sure to note the article’s author, note their credentials and why we should put any weight behind his/her opinions, research, or findings.
DISCUSSION: Using 300-350 words, write a brief discussion, of how the article relates to ” interorganizational relationships “. Do not rehash what was already stated in the article, but add value by sharing your experiences, thoughts, and opinions. This is the most important part of the assignment.
REFERENCES: Have at least 1 reference with intext citation
Strategic decisions
Develop a paper that defines and presents an analysis of the following concepts in a business application. This means that you must provide examples of how each of these concepts can be used by upper-level management to make strategic decisions, and provide details on how statistical concepts used in the decision-making process can be summarized and presented to a board of directors.
● Types of statistics used for business.
● How Computer Software Applications can be used to process and analyze data
● How data can be displayed and explored in an effort to make better strategic business decisions
● How Probability is used in sales, marketing, manufacturing, and so forth.
● How to test hypotheses and compare results for the purpose of forecasting and making better strategic business decisions
Disadvantages of E-learning
You work for a company with 200 employees, in the industry of your choice, and are tasked with developing a new e-learning system. In at least 200 words explain:
The advantages of using e-learning
The disadvantages of using e-learning
If you would use an asynchronous or synchronous e-learning model
If other training modalities would be needed, such as face-to-face, mixed, or other