Food Service and Hospitality Strategic Marketing Assignment #1, Strategy

The fast food segment is certainly not dead, but it is certainly subject to an increasing number of challenges as its customers and competition evolve. For this assignment you will look at some of the strategies employed by some of the largest fast food chains to deal with these increasing pressures. Review the material below and complete the assignment.

1. Watch the Video from the New York Times — Burgernomics https://www.nytimes.com/video/business/100000002369618/burgernomics-behind-todays-fast-food.html

2. Read the Technomic Growth 500 Press Release https://www.technomic.com/newsroom/consumers-adapt-snacking-occasions-changing-lifestyles?rUID=362

3. Review the Technomic Infographic (in the files)

4. Complete the Assignment