International Hospitality and Service Marketing

Part 1: The Paper is to have a Title page, an Introduction, Discussion and Conclusion of 4 pages, and a Reference page

Part 2: Based on your initial paper, produce an 8-slide PPT presentation using the following

Scenario:

Imagine that you are required to advise a hotel on how to provide a great service experience as the pandemic gradually recedes within your chosen region.

1.Name the actual hotel or use a fictional example within a defined location.

2.Use course concepts and relevant sources to highlight how a great service experience will be provided.

3.Include up to 10 of the most important rules that are currently required by your regional or national government to enhance customer safety.

4.Include any advice that is also offered by industry experts or industry associations on ensuring customer safety.

Scenario:

Imagine that you are now required to present a synthesis of your research and findings to the hotel management in a formal PPT presentation. However, due to social distancing and conflicting schedules of the management team, the presentation needs to be recorded with your voice narrating and elaborating key points (not reading out slides)