Marketing Question

Marketing Question

STRATEGY PAPER.

You are a Marketing Director for a beverage company, and the Executive Staff has asked you to analyze the market and submit presentation that includes the following:

1-Consumer demand for the Product

2-Factors that are important to the consumers

3-Analysis of the consumer’s motivation, adaptability, preferences, etc.

4-Decision making with regard to branding

5-Future trends and issues

A 5 page paper will be created that addresses the strategy.

You may select the beverage company of your choice i.e. Pepsi.

You must use peer-reviewed articles to support your research, in APA Format.

No Wikipedia, BLOGS with ads from yahoo.com or google.com, as they present a biased opinion.

Requirements: 4 pages

 

BOOK: Title: Consumer Behavior – Building Marketing Strategy, 13th edition. Authors: Del I. Hawkins and David L. Mothersbaugh. Publisher: McGraw Hill.

CHAPTERS:

Chapter 3: The Changing American Society: Values

Chapter 4: The Changing American Society: Demographics

Chapter 5: The Changing American Society: Subcultures

Leave a Comment

Your email address will not be published. Required fields are marked *

Rating*

Scroll to Top