Product Lifecycle
This paper is about a product that I created called Athleishoes in paper I previously wrote (Paper attached) and the second paper attached you helped me further develop a competitive analysis and marketing mix for this same product.
Questions:
- Consider the four (4) stages of the product life cycle (introductory, growth, maturity and decline) and define your marketing objectives under each one of the four (4) stages
- Explain how you’ll utilize the marketing mix to create your marketing strategy under each one of the 4 stages of the product life cycle. Do not forget to consider the level of competition under each stage before you develop your strategy.
Instructions:
-Essay format (APA)
-3-5 pages, double spacing
-Font: Times New Roman
-At least 6 peer reviewed sources (include DOI in reference page)
-In text citations for each peer-reviewed source.
-No plagiarism