Week 7 discussion

Market Segmentation(half page)

Identify a product sold in any country which has been introduced using market segmentation. What is meant by market segmentation, especially in this specific case, and why is it so important to brand?

Push Versus Pull(half page)

This week we learned about international marketing which included topics such as the 4 P’s, advertising, and promotion. We also learning about ‘push’ versus ‘pull’ strategies.

From an international perspective, when would you recommend a push versus pull strategy? Think about your answer by identifying a product and/or industry segment to include the maturation of the country’s infrastructure.