WestJet” case posted on the Desire2Learn “course document”
I have a case analysis paper coming up on the “WestJet” case and it needs to be 4 to 5 pages long. You will need to read over the WestJet case and write about it following the directions. I will post the WestJet case below. This is the rubric and instructions.
Instructions
You will be assigned a case in the first week of the semester: the “WestJet” case posted on the Desire2Learn “course document” section. The case analysis paper should be 4-5 pages, double spaced. It should include the following sections:
- Introduction, including relevant facts and background
- Problem definition / issues
- Critical analysis / conceptualization
- Alternatives, which may be “bulletized”.
- Solution: state the best of the alternatives and the rationale
Please refer to the grading sheet attached for more details
| 4 | 3 | 2 | 1 | GRADE | |
| Grammar, Spelling, and general appearance | Few errors in grammar, punctuation, or spelling errors; use of appropriate business language, overall appearance | Some errors in grammar, punctuation, or spelling; medium level use of appropriate business language, overall appearance | Many errors in grammar, punctuation, or spelling; low level use of appropriate business language, overall appearance | A lot of errors in grammar, punctuation, or spelling; inappropriate business language, overall appearance | |
| Introduction | Includes relevant internal/external facts and background | Includes most relevant internal/external facts and background | Includes some relevant internal/external facts and background | Includes few or no relevant internal/external facts and background | |
| Problem Definition – Issues | Clarity in specifying one problem statement | Moderate clarity in specifying one problem statement | Mediocre clarity in specifying one problem statement | No clarity in specification of problem statement | |
| Critical analysis | Accurately identifies one or several concepts related to the problem | Identifies one or several concepts related to the problem | Vaguely identifies one or several concepts related to the problem | Does not identify one or several concepts related to the problem | |
| Alternatives | Clearly specifies 2-5 alternatives as solution to the problem and discussed their advantages and disadvantages in details. | Specifies 2-5 alternatives as solution to the problem and discussed their advantages and disadvantages | Vaguely specifies 2-5 alternatives which may be related to the problem | Does not specify 2-5 alternatives to solve the problem | |
| Solution | Clearly identifies the best alternative, and the rationale for that decision | Identifies the best alternative, and the rationale for that decision | Vague identification of the best alternative, and the rationale for that decision | Does not Identify the best alternative, and the rationale for that decision | |
| Submitted on time |
