Despite all the success enjoyed over the past fifty-seven years, Mandarin Oriental still deals with various challenges. One such challenge revolves around the company’s lack of innovation. Innovation generally refers to the continuous processes that enable organizations to make incremental enhancements to their existing products and services (Roll, 2020). This lack of innovation has made it harder for the company to develop innovative products and services that set it apart from its competitors. For instance, guests have constantly complained that the standard rooms offered by Mandarin Oriental are too small for a luxury hotel. This lack of innovation has prevented it from growing its market share and competing with rivals such as Aman, Banyan Tree, Shangri-La, which have expanded successfully around the globe due to their innovation (Roll, 2020). It is vital for the company to stay ahead of its competitors,
