What are the images saying

1. Explain Messaris’s three functions of visual persuasion. Then, use Messaris’s three

functions to analyze the image included on page 3 of this exam document. What is

the overall persuasive message of the image? How well is that message supported

by each of the three functions? You may quote from the brief text included with the

image to support your analysis if needed (but keep in mind that Messaris’s theory

deals with visuals, so your focus in the analysis should be primarily on the image

itself).

2. What are the 5 characteristics of electronic eloquence? Explain each and give an

example (hypothetical or real) of each. Be sure to discuss original examples, not

ones already discussed in class or in the textbook.

3. What are the 7 cultural forces identified by Hammond and Morrison? Explain each.

Then, analyze the advertisement included on page 4 of this exam document using

Hammond and Morrison’s list of cultural forces. Which of these forces does the

advertisement rely on to persuade its audience? As you analyze the advertisement,

you may quote specific language used in the advertisement to support your

argument.

4. Explain each of Benoit’s five main image repair strategies. Then, consider the

following scenario: on the first day of your dream job, you oversleep and arrive at

work 30 minutes late. Your boss demands an explanation, and you know that you

must do some quick image repair work to regain your credibility. Make an argument

for which of Benoit’s strategies would be most effective to persuade the boss not to

fire you, and which would be least effective in this situation.

5. What are the 6 components of the Toulmin model of argument? Explain each. Then,

create an original argument on the topic of your choice that illustrates any 3 of the

components. Label your original argument to identify each of the 3 components

you’ve chosen to illustrate.