Business Studies may be defined as a combination of inter-related business subjects which lead to learning of basic knowledge and skills. It is a course in education that is designed to cover the basic elementary knowledge and skills in organizing business enterprises as well as general office administration.
Increasingly, employee teams involve collaboration with people working in different business locations or from their homes. Describe an experience of working in a virtual team that you have had in the workplace. If you have not experienced this, describe a virtual team that you have heard about from a colleague or friend. What were the challenges of the virtual working relationship? How did the organization respond to those challenges? What could they have done to make the team function better?
The purpose of the following project is to provide the student(s) the opportunity of applying all of the course material into creating a Customer/Brand Experience (Cx).
The project involves the creation of an original brand, meaning that the name, logo, slogan etc. must be developed and designed by the Team. The project does not require the in-depth development of a product, but it is implied that a product or service would represent the newly-created brand.
The brand must be created and proposed based on the content learned from the course. The choice of fonts, colors, size, designs, styles, slogans, themes, ‘personalities’ attributed to the brand, and promotional materials, must reflect the psychological and behavioral content of the course.
Each team must create at least three (3) original promotional materials for their respective brand. This includes print-advertisements, video commercials, (mock)websites, social media content, bill-boards designs, merchandise, store displays… etc.
Teams are also allowed to outsource external talent for the creation of their promotional materials. As long as the person(s) involved are given credit for their work and are mentioned in the References/Appendix sections, the promotional work will be accepted.
The written portion of the project must have a cover page (with the title you have given it, your name, course number and section, and semester and year of the course). On the second page you will provide a Table of Contents. On page 3, you may begin with the Introduction heading and only use the required headings for the assignment.
The document should be formatted according to the latest APA standards.
The text should be: Times New Roman, Font Size 12, Double-Spaced, 1” margins all around. Direct quotes must be appropriately cited. Bullet-points are allowed, but should comprise a small portion of the entire document. The document must be written in narrative, 3rd-Person format, free of colloquial (casual) lingo.
PROJECT OUTLINE*
The creation of your brand must be founded on real-market data, trends, and demand for the product category; therefore:
1.Conduct a thorough SWOT Analysis based on industry and market information related to your brand’s product category (i.e. soft-drinks; toys; pet food; clothing/fashion; automotive; foods/snacks; other consumer goods)
2.Create an original logo
a.The design of the logo must be truly original
b.The design must be purposeful in its use of symbolism, words, shapes, etc.
3.Create an original name
4.Discuss your Brand image and personality:
a.Purpose and justification for the proposed brand
b.Brand positioning statement
c.The emotional and functional benefits and value your brand promises
5.Brand communication/promotion strategy
a.Proposed Promotional strategy for the brand
b.Purpose for the use of chosen media channels
c.Create and explain your original promotional media: photo, video, audio, digital, outdoor, etc. (at least 3!)
d.Promotional material (at least one of them being a JPEG image) must have subtle/subliminal/psychological cues and use of colors, shapes, images, words, sounds, angles, etc.; to trigger a desired
i.Artwork must be as original as possible
ii.Photo-shopping is allowed, with limitations
iii.You may outsource external help; if so, please give the individual(s) due credit for the artwork, footage, etc.
6.Provide a written (APA-format) final report and present the results (PPT presentation)
13 to 15 pages
the project is based on the proposal you have done which i also attached here.
in the powerpoint presentation include what to say in the notes which i can say it when i present it. i will give you the outline form that needs to be done against the presentation LATER.
INITIAL QUESTION – Do some research on the CMO role and read about a few of the top CMOs in Fortune 500 companies. Then report on your research by responding to the prompts below:
Select one successful CMO from a Fortune 500 company and explain what you found impressive about that person’s approach to the CMO role Bottom of Form
RESPONSES A AND B
PART A – PLEASE RESPOND TO CLASSMATE DISCUSSION WHETHER YOU AGREE OR NOT & A DETAILED WHY:
Describe in your own words the key duties and responsibilities of a CMO in today’s job market – A CMOis responsible for planning, developing, doing market research, advertising, public relations, and managing the business market strategy. and public relations.
However, there has been so many changes in customer needs and behaviors, and how customers research and buy their products, that to succeed in this new environment, the CMO is playing a much more active and influential role. Today’s CMO determines where the focus should be based on the consumer attitudes and industry trends; where the priorities are, and where the team should devote their attention to.
For instance, Hyundai’s CMO made ‘car buying experience’ a priority, which changed the way people buy cars (Jenny Rooney, 1).
Car buyers now rely on web-based research first before going into a car dealer. Some don’t even go to the dealership, they purchase it online. Last week, I posted a video of Hyundai announcing a new model. The video alone is enough to help a customer make a buying decision.
Customers are no longer influenced by marketing campaigns. Philip Kotler put is better when he says that customers now use the f-factor: friends, families, Facebook fans, and Twitter followers (Kotler et all, 2). Customers now make decisions based on social opinions.
Select one successful CMO from a Fortune 500 company and explain what you found impressive about that person’s approach to the CMO role
The CMO that I found is most influential is Unilever’s Keith Weed. The new CMO now is influential in changing people’s attitudes. Keith Weed went even further by creating a campaign that breaks ethnic and cultural stereotypes. His boldness challenged marketers around the world to rethink the way a campaign portrays people, defying cultural norms (Unilever, 3)
In 2019, he launched the “pledge to unstereotype our advertising” (Unilever, 3).
Unilever’s advertising, marketing professionals and agency partners volunteered to provide DNA samples that would determine their origins. With the results (some shocking), they attended a behavior-changing workshop that explained how and when stereotypes are learned and how we can ‘unlearn’ them to increase creative and inclusive thinking. This training exercise helped to challenge their perception of themselves and of others. (Unilever, 3).
As expected, this resulted in not only positive cultural change but positive results. Latest data showed:
– 37% more branded impact, 28% uplift in purchase intent, and 35% increase in enjoyment of ads (Unilever, 3)
PART B – PLEASE RESPOND TO CLASSMATE DISCUSSION WHETHER YOU AGREE OR NOT & A DETAILED WHY:
The Chief Marketing Officer in a company is the most senior marketing professional on staff. He or she reports to the CEO or COO and their salary range is, generally speaking, anywhere from 80k to 315k per year depending on the size of the company, bonuses, profit sharing, and commissions. This title also carries a significant amount of responsibility and relies on successful ventures. The CMO is responsible for spear-heading marketing campaigns with his subordinate staff of data analysts, marketers, salespeople, and so on. The position may favor a person with a strong IT background like myself or someone with years in the marketing field. MBA’s are not required but preferred.
CMO’s are responsible for being the voice of the customer to the company. They interpret data collected from IoT (internet of things – a collection of automated devices that send data across the internet, rendering useful data such as market trends, hot items, and high traffic areas) and then take proactive measures to orchestrate a team of professionals to meet the customers’ needs based on that info. A good example would be as follows: Let’s say that during this COVID-19 pandemic, people were buying up masks which caused a shortage in the marketplace. A CMO might say to his staff, “Hey this is a great opportunity to pivot from selling t-shirts and get our logo out there on some real high-speed masks of our own.” He would then delegate various tasks to his respective team members in order to get a product on the market as quickly as possible.
However, looking ahead, the CMO position is waning. (1) Some companies are reshaping the job in response to those same technology forces, eliminating the CMO role or morphing it into jobs like the chief customer officer, chief experience officer, chief client officer or chief digital officer. In some companies, the CMO exists in conjunction with one of those other roles. To this point, Forrester Research Inc. in its 2018 CMO predictions said more organizations will replace their CMOs with chief growth officers (CGOs). “The rise of the CGO stands as a rebuke to ineffectual CMO,” Forrester states. “CEOs pressured to lead a force of change during slow growth will bypass numerous CMOs, looking to install executives with broader remits. For example, for a brand like Coca-Cola, this meant sunsetting the CMO position entirely in favor of a CGO, which represents a burgeoning trend CMOs can only abate by leading strategic growth initiatives.”
The CMO I chose to report on is Linda Boff, the CMO for GE – home of Jack Welch himself. Linda Boff (@lindaboff): GE’s chief marketing officer tweets about marketing, media, and — as you’d expect — technology. Boff also tweets and retweets stories with a focus on storytelling, leadership, and creativity.
According to her profile on GE’s website,
(2) “Boff brings a strategic mindset, global perspective, and expertise in communicating with our key stakeholders. Under Boff’s leadership, GE’s marketing campaigns and fresh approach to media technology and content have driven strong results in global brand growth and recruitment efforts. GE has been recognized as AdWeek’s hottest digital marketer and won a coveted Cannes Grand Prix Award in 2016.
Passionate about all things digital and the future of media and communications, Boff is recognized as one of today’s most influential executives. She was named 2017 AdWeek Grand Brand Genius. She is a 2016 Matrix Award winner, CDO Club’s 2016 US Chief Digital Officer of the Year and #5 on Business Insider’s 50 Most Innovative CMOs list, among other accolades. Boff is a past Chair of The Ad Council and a member of the ANA Executive Committee and Marketing 50”
To be completely candid here, I’m not on Twitter and I don’t know what any of her accomplishments really mean or how much they weigh in the grand scheme of things. I can, however, tell you that GE is no slouch of a company. If she made it that high and stayed for that long, she must be packing some serious gear in the brains department.
I hope everything is good your end. Response to classmate should be at least 10 full sentences. Part A and B is the response to classmate whether you agree or disagree with their post, let me know if you need anything. Initial question/discussion is like mini essay. This is everything.
For this assignment, you will apply analytical reasoning and identify strategies for self-assessment to reconsider your decision-making patterns.
Youwillneed to complete a table with fourcolumns to complete this task. In the firstcolumn, youwillprovidetwopersonalexamples where youacted in accordance with one or more of the patterns of irrational or unethicaldecision-making.
In the second column, you will identify which pattern(s) of irrational or unethical decision-making applies to your situations.
In the third column, you will identify any characteristics of egocentrism or sociocentrism, as well as any pathological tendencies of mind, involved in your thought process.
Finally, in the fourth column, share how you could have applied the keys to sound decision-making to approach the situation more rationally.
Reading to a child every day (even an infant) is beneficial for language development.
1500 WORD MINIMUM TERM PAPER Paper is to present a discussion based on a minimum of three articles, books or chapters in a book that describe, or support or refute the hypothesis you have selected from the list. A minimum of three citations (you can have as many above that number as you wish) with references in APA format will be included at the end of the paper
Please note, however, that only the references need be in APA and not the whole paper.
Also, at the end of the paper you should include a short Appendix, which will answer three questions: 1. What were the databases, if any, that you used to find each article or book; 2. What was the search strategy you used (i.e., the search words you used) in each database to find the articles; and 3. Was each article that you cited an example of Primary or Secondary research?
