Business Studies may be defined as a combination of inter-related business subjects which lead to learning of basic knowledge and skills. It is a course in education that is designed to cover the basic elementary knowledge and skills in organizing business enterprises as well as general office administration.
In case you couldn’t get in the textbook I copied the entire page with the ethical delimmas
“The following scenarios present a set of ethical dilemmas that might arise in marketing research. Your assignment is to decide what action to take in each instance. You should be prepared to justify your decision. Bear in mind that there are no uniquely right answers: Reasonable people may choose different courses of action.1.You are the market research director of a pharmaceutical company, and the executive director suggests to you that companyinterviewerstelephonephysiciansunderthename of a fictitious market research agency. The purpose of the survey is to help assess the perceived quality of the company ’ s products, and it is felt that the suggested pro-cedure will result in more objective responses.What action would you take? 2.You are employed by a marketing research firm and have conductedanattitudestudyforaclient.Yourfindingsindicate that the product ’ s marketing efforts are not effec-tive. This finding is badly received by the client ’ s product managementteam.Theyrequestthatyouomitthatdatafrom your formal report, which you know will be widely distributed, on the grounds that the oral presentation was adequate for their needs.What do you do? 3.You are a study director for a research company undertak-ing a project for a regular client of your company. A study you are working on is about to go into the field when the questionnaireyousenttotheclientforfinalapprovalcomes back drastically modified. The client has rewritten it,introducingleadingquestionsandbiasedscales.Anaccompanying letter indicates that the questionnaire must be sent out as revised. You do not believe that valid infor-mation can be gathered using the revised instrument.What action would you take? 4.A well‐respected public figure is going to face trial on a chargeoffailingtoreporthispartownershipofcertainregulated companies while serving as a Canadian provin-cialminister.Thedefenselawyershaveaskedyou,asamarketresearchspecialist,todoaresearchstudytodeterminethecharacteristicsofpeoplemostlikelytosympathizewiththedefendantandhencetovoteforacquittal.Thedefenselawyershavereadnewspaperaccounts of how this approach has been used in a number of instances.What action would you take? 5.You are the market research director for a large chemical company.Recentresearchindicatesthatmanyofyourcompany’scustomers aremisusingoneofitsprincipalproducts.Thereisnodangerresultingfromthismisuse,though customers are wasting money by using too much of the product at one time. You are shown the new adver-tisingcampaignbytheadvertisingagency.Theadsnotonly ignore this problem of misuse, they actually seem to encourage it.What action would you take? 6.Youshowupyourfirstdayforasummerinternshiptomeet your supervisor and get your first assignment. She givesyouaquestionnairewithspecificmarketingplan-ningquestionsandtellsyouthatshewouldlikeyoutocontactthecompany’smainthreecompetitorsandtellthem you are a student doing a study on the industry and get the answers to the questions. She says you should not tell them you are working for the company over the sum-merandadds“thereisnothingwrongwithnottellingthem—omitting the fact is not really lying.” You ask her whatyoushoulddoif theyask,andshesays‘justtellthem you are a student working on a paper and you don ’ t want to get a poor grade on the assignment.”What action would you take? 1 These vignettes were provided through the courtesy of Professor Charles Weinberg,UniversityofBritishColumbia,andarereproducedwithhispermission.”
Janet Johnson, an African American woman, has been working at the Tennessee Hydroelectric plant for 15 years. During that time, his performance reviews have been exemplary. She decided to apply for the new plant foreman position. Although she felt that she was eminently qualified for the position, she also was growing tired of a certain good old boy culture at the plant. For years, the plant has had a culture of highly lewd “jokes,” and many of the employees had also engaged in inappropriate touching of female employees. The plant had an anti-harassment policy on record, but Janet’s boss shrugged and said “boys will be boys” when she reported the harassment to him.
Competition for the position was fierce. But ultimately, Jose Martinez, a Chilean man, received the position. Jose had 7 years of experience. Unbeknownst to the applicants the promotion board secretly ran a credit check on the applicants. Janet credit score came in as lower as average, and this factored into the board’s decision. Although he met the qualifications of the position, one of the hiring managers told Janet in confidence that Janet was the most qualified person for the job. And the other managers had applied a racial preference on Jose’s behalf due to there never having been a Latino manager at the plant even though Latino’s represented 35% of employees at the plant. Janet sues the plant for disparate treatment, disparate impact, and sexual harassment under Title VII.
Questions
1. List the elements of disparate treatment and apply them to this case. Can Janet prove a prima facie case? How would the plant rebuff these charges? Who would ultimately prevail?
2. List the elements of a disparate impact case and apply them to this case? Will Janet prevail on this charge?
3. List the elements of the sexual harassment case and apply them to this case? Can the plant establish an affirmative defense?
4. If the plant argues that it applied a racial preference to Jose to correct a manifest imbalance at the plant of underutilization of certain minorities, will the plant prevail? Why or why not?
5. Was it legal to use the credit check as a factor in the promotion decision the way that it was done here? Why or why not?
Part 2
QUESTION 1
List and briefly describe (in your own words) the three main reasons for government regulation of businesses.
In this assignment, you will continue your research and planning to design and implement a new product or service. Based on the innovative “big idea” and the vision that you developed in Assignment 1, you will now write a Launch Plan, in which you describe your launch strategy, business model, and financial plan. INSTRUCTIONS Write a Launch Plan Paper of no fewer than 4 pages. In this second assignment, you will complete the middle four sections of your Business Plan: Sections V, VI, VII and VIII in the template. You will follow ONE of the three Options below, depending whether you are planning your new venture as an Intrapreneur, Entrepreneur, or Nonprofit Leader. Make sure you work with the template that matches your chosen Option.
Option B – ENTREPRENEUR NEW BUSINESS LAUNCH STRATEGY
What objectives will you achieve if you get your funding?
What strategies would be used to meet those objectives?
What are the key resources and distribution channels – i.e., how will your customers access your product/service? REVENUE STREAMS Represents the cash a company generates from each Customer Segment (costs must be subtracted from revenues to create earnings).
For what do customers currently pay? (i.e., what are they buying from your competition?)
How are customers currently paying? (i.e., subscriptions, contracts, cash) o What are your revenue streams? (products, services, subscriptions)
How much does each Revenue Stream contribute to overall revenues? (these will be the numbers that go into your income statement) FINANCIAL STRUCTURE and COSTS
Summary Income Statement: provide a profit and loss statement summary by year and project the profit and loss data out three years. Use one of the ProForma Spreadsheets or the SCORE Projections Template in your Assignment 2 Resources.
Download data on a company’s stock history. From this data, create scatterplots, histograms, and calculate the mean, median, mode, and standard deviation of some data points. Write a 5 page report including the graphs and descriptive statistics you have created.
Business analytics techniques are used to facilitate decision making by transforming large amounts of raw data into meaningful information. Many businesses rely on analysis of relevant historical data to make key strategic and operational decisions. Therefore, understanding how to use techniques such as graphical representation and descriptive statistics to translate raw data into useful information can be a valuable skill in an organization.
In this assessment and the next, you will have the opportunity to sharpen your analytics skills by locating and interpreting real-life stock data.
You have been learning about how to explore data. In this assessment, you will apply those skills by downloading a practical dataset and creating graphical representations of that data. The work you do in this assessment will lay the foundation for future assessments in which you analyze and interpret those graphical representations. Since the purpose of business analytics is to make sense of large quantities of raw data, this assessment helps you develop skills in applying analytics to business contexts by practicing the exploration and display of data.
In addition to graphical and tabular summary methods, numeric or quantitative variables and data can be summarized numerically using various techniques of description and display.
Descriptive methods, which describe existing data, are also methods for using a subset of the available data to estimate or test a theory about a measurement on a larger group. This larger group is called the population, and the measurement being studied is the parameter. The smaller group, or subset, of the population that is taken in order to make an inference (to make an estimate or test a theory) is referred to as the sample. The measurement taken on that sample is then referred to as the statistic, which is usually the best single-number estimate for the population parameter of interest. Most often, however, the estimate should not be restricted to a single number that would be exactly correct or incorrect. Instead, it is preferable to calculate some range of possible values between which there can be a certain percent confidence that the true population parameter falls. These are referred to as confidence intervals.
Scenario
Business analytics techniques are used to facilitate decision making by transforming large amounts of raw data into meaningful information. Many businesses rely on analysis of relevant historical data to make key strategic and operational decisions with the goal of gaining or maintaining competitive advantage. Therefore, understanding how to use techniques such as graphical representation and descriptive statistics to translate raw data into useful information can be a valuable skill in an organization.
In this assessment and the next, you will have the opportunity to sharpen your analytics skills by locating and interpreting real-life stock data, creating a business report, and presenting the information from the business report with your supervisor and colleagues as part of a decision-making effort.
Your Role
You are a member of a business analyst group interested in a publicly traded company. Your supervisor has asked you to create a presentation, including graphical representations from raw stock data. From that raw stock data, you are to create a business report for a company-wide meeting at the end of the quarter. Your work and the work of others will result in a Business Report, which will be utilized to help company leadership make decisions.
Your first task is to pick a publicly held company with only one business platform. So do not pick Apple, Amazon, Disney, et cetera. You want a company that plays in only one industry. Then you are to provide an overview of the company, including business context. Remember that business context includes many aspects of the company, industry, competition, et cetera.
The second task is prepping stock history data from the business or company and creating scatter plots and a histograms.
The third task is to calculate mean, median, mode, and standard deviation of the adjusted daily closing stock price and the stock volume.
The fourth task is to provide a summary of the information you provide (including data analysis) without bias and with factual information including citations.
It is your responsibility to present visually and to interpret the data into meaningful information using analysis and descriptive statistics.
Instructions
Select a publicly traded business or stock that plays in only one industry in which you have interest. Download the raw data on the company’s stock history.
Follow these steps to locate and download stock history from Yahoo! Finance:
Search for and find the stock information of your chosen company. Remember do not use a company that plays in multiple industries.
Once you pull up the general data on the company, review the screen links throughout until you find the link for Historical Data. Click on the Historical Data link. Then select the following settings above the table:
Select Time Period of one year.
Select “Historical Prices.”
Select Frequency as “Daily.”
Click Apply.
Click Download Data. Go to the bottom of your screen or your Downloads folder to open the Excel file you just downloaded. Open the Excel file. Check to be sure that you have enough lines to show the whole year. If not, reset the settings at the top of the Historical Data chart and try again.
Once you are sure that you have a year’s worth of data, save the Excel file.
Using the Excel file with the year’s stock data, conduct descriptive analysis as follows:
Create a scatter plot of the highest stock price (in the column labeled “High”) against time. Write several sentences explaining the process/steps by which you created this graph.
Create a scatter plot of the lowest stock price (in the column labeled “Low”) against time. Write several sentences explaining the process/steps by which you created this graph.
Create a histogram of the adjusted daily closing stock price (in the column labeled “Adj Close”). Make sure the histogram is meaningful by adjusting the bin size so you can see the shape of the histogram. Write several sentences explaining the process/steps by which you created this graph.
Create a histogram of the stock trading volume (in the column labeled “Volume”). Make sure the histogram is meaningful by adjusting the bin size so you can see the shape of the histogram. Write several sentences explaining the process/steps by which you created each graph.
Complete the following for each of the four graphs:
Make sure the x and y axis have appropriate labels—“Stock Price in USD” or “Date D/M/Y” for example.
Change the title of the graph to communicated what the graph is communicating.
Add options—color, trendlines, legend, other?
Calculate the mean, median, mode, and standard deviation of the adjusted daily closing stock price.
Put answers of calculations in table format for easy review.
Write several sentences explaining the process by which you calculated these statistics.
Calculate the mean, median, mode, and standard deviation of the stock volume. Put in table format for easy review. Write a sentence explaining the process by which you calculated these statistics.
Prepare a 5-8 page report that you would present to your supervisor, including the following:
An APA-formatted title page.
A 1-2 page introduction describing the background of your chosen company and its practical extensive business context. You should use at least four sources of information on the company, industries the company participates in, history, mission, platforms, products, competitive advantage, and competitors by industry.
A section labeled Graphical Representations of Data, in which you include the four graphs you created above and short descriptions of the process you used to create each graph.
A section labeled Descriptive Statistics, in which you include the statistics you calculated above and explanation of the procedures you followed to calculate the statistics.
A summary of what the data suggests. No opinion please. See textbook information on how to interpret data. Please remain unbiased in your summary. You may use additional resources (and cite) to help you interpret the data. For example: What does Standard Deviation say about stock volatility?
Your paper should be APA-formatted with in-text citations and a corresponding references page. Remember to cite the sources of your financial data. Include at least four sources of information for your page and reflect on reference page.
Walkthrough: You may view the following media piece to help you understand concepts addressed in this assessment:
Length: 5, double-spaced. Include a title page and the graphical representations of the data selected.
Written communication: Written communication should be free of errors that detract from the overall message.
Evaluation
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:
Competency 2: Use analytic and statistical techniques to make meaning of large quantities of data.
Create four different graphical representations of data.
Calculate descriptive statistics for two different variables.
Summarize the processes by which each graph and statistics were created and calculated.
Competency 4: Present the results of data analysis in clear and meaningful ways to multiple stakeholders.
Introduce the company and practical business context.
Correctly format citations and references using current APA style.
Write content clearly and logically with correct use of grammar, punctuation, and mechanics.
Essay about FORD Company. Take a tour at FORD internet site. Based on your readings of researching consumer behavior, what are some of the ways that a company can use their site (or community) to develop new products or change existing ones? Think about perception, motivation, or emotion as you determine which company to assess.
Will provide Book x concepts
Need you to review internet web FORD main Website tour site about question
