The third brand is Microsoft targeting the software development industry by producing Microsoft Windows and Microsoft office products. Microsoft made the personal computer experience to be friendly through the development of packaged software specifically meant for personal computers. The use of the internet has brought a raging number of capabilities, especially in business growth. Due to increased internet usage, the product manufactured by Apple has found an increased demand since to access the internet, one needs a phone, tablet, or computer. This has led to increased growth of the Apple brand and increased global recognition of the brand name.