Fundamentals of Global Markets Paper
Read Case 1-3 Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up on page 37.
Write a 700- to 1,050-word paper in which you discuss the key elements of Apple’s innovation strategy until 2014 and answer the following questions:
- Discussion Question 1-21: Do you think Apple can continue to grow by developing breakthrough products that created new markets, as it did with the iPod, iPhone and iPad?
- Discussion Question 1-22: How has Samsung’s global marketing strategy enabled it to compete so effectively against Apple?
- Include data in your paper to support your analysis.
Cite at least three outside references in addition to your textbook.
